Who is Will from The Inhaler Tailor on Dragons Den?

Businessman and marketing scholar William Hogge is among the entrepreneurs looking for investment on this season of Dragon's Den.

Here we take a look at Will, as well as the business he is seeking backing from the Dragons for — The Inhaler Tailor.

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Who is Will from The Inhaler Tailor?

William Hogge, 39, is an inventor and the founder/CEO of The Inhaler Tailor, who hails from York, England.

He got a first class bachelors degree in marketing from the Chartered Institute of Marketing in Bristol, before moving on the the Oxford College of Marketing, where he completed a post graduate degree in the same subject.

In 2021 I made a handful of inhaler cases for myself, friends and family. We all loved them and so many people asked about them I decided to start a little business making them for other people.

William HoggeInhalerTailor.com

As well as setting up The Inhaler Tailor, Will co-founded sausage company SQUIG, which he describes on LinkedIn as: "A successful, innovative square sausage brand with national distribution across the UK and $1M+ sales and growing."

What is The Inhaler Tailor?

Will's aim in setting up The Inhaler Tailer was to take the stigma out of asthma and brighten up the necessary medication by offering a number of mobile phone case-like accessories for a range of the breathing aids.

The Inhaler Tailor's cases fit all five of the most common types of inhalers, are simple to put on and reusable — they can easily be removed once an inhaler is empty and fitted to a new one.

The colourful accessories are also environmentally friendly, as rather than being produced from plastic or animal skins they are made out of plant fibre, giving them the feel of leather while avoiding cruelty to animals.

Will states on the company's website: "I'm Will. In 2021 I made a handful of inhaler cases for myself, friends and family.

"We all loved them and so many people asked about them I decided to start a little business making them for other people. 

"My wife and I now run a family business with everything being handmade in York, England.

"We have a growing community of asthma, COPD and other respiratory condition sufferers and carers — many of whom share ideas and tips and tricks on living with the conditions."

The cases cost £12.74 each, and Deborah Meaden is an asthma sufferer — but will she be willing to invest in the venture?

When is The Inhaler Tailor on Dragons Den?

Will will be looking for investment in The Inhaler Tailor in episode six of series 21, which is broadcast on February 8, 2024.

The show airs on Thursday evenings on BBC One at 8pm — Dragon's Den also becomes available for catch-up on BBC iPlayer after airing.

The new series sees business investors Sara Davies, Peter Jones, Deborah Meaden, Touker Suleyman and Steven Bartlett on the panel.

Former footballer Gary Neville and Good American co-founder Emma Grede have also joined the series as special guests.