People are only just realising what the secret symbol on Lurpak packaging means – and it’s not ‘weird shower heads’
FOODIES have been left stunned after discovering what the secret symbol on Lurpak packaging actually means - and no, it's not ''weird shower heads''.
A Danish brand of butter that's sold in over 70 countries across the world, Lurpak has been around for decades - but it's only now that the meaning of the symbol, located underneath the brand’s trademark silver foil, has finally been revealed.
One curious social media user decided to embark on a mission to solve the mystery once and took to Reddit to seek answers.
The shopper, named u/tessyxx, shared a snap of the mark, which appeared to resemble shower heads.
The person wondered: “What does this sign on the butter represent?"
In response, fellow foodies flocked to the comments section and said they had been wondering for years.
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Others explained that the symbol linked back to the brand's name, with another user, u/joinmypestocult replying: “I believe the Lurmark is a trademark for quality Danish butter.
''The Lurmark and Lurpak are owned by the Danish Dairy Board and the quality controls are still used today.
''The lur is a type of horn, a bronze age musical instrument, and you can see four of them intertwined in the mark there, and they also appear in the Lurpak logo.”
U/another_online_idiot added: “I thought they looked like strange shower heads. Your explanation makes sense though.”
Someone else said: “Lurpak/Lurmark branding is based on the musical instrument, the Lur.
''The Lur is essentially a very long blowing horn that is traditionally curved to make it easier to carry, whilst also leaving them able to raise the instrument above the crowd (and avoid blasting into people’s faces).''
Lurpak itself offers up an explanation for its packaging symbols - and it matches up with Redditors, reported the Express.
It reveals that the Lurmark is an officially registered trademark which it has owned since 1901, and from 1911, the company has conducted continual blind taste tests to ‘'ensure the best quality'’.
It said: “On the 23rd October 1901 the 'Lurmark' became a registered trademark to protect from imitations and became an official quality stamp.
''From 1911, we have been conducting regular blind tastings and continuous sampling to ensure that only the best quality Danish dairies producing the best quality butter from Danish milk can use the Lurmark, a level of control that ensures even today that you only enjoy the best butter possible.
''With its famous entwined “lurs” horns, - Bronze Age musical instruments - the mark continues to identify the premium unique Lurpak butter that you love today. Good food deserves nothing less.”
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This comes after people realised how tenderstem broccoli got its name – and they said they ''feel lied to’'.
According to one woman, Emma Flicc, the long-stemmed broccoli ''is not the breed of the broccoli''.
''You know how you have like Granny Smith apples [...] or the sweet potato is a breed of a potato, all of that,'' she said in the clip.
Much to the shock of Emma - and thousands of other foodies - turns out, tenderstem broccoli ''is a brand'' and ''a trademark''.
Totally mind-blown, Emma, who now lives in Dubai, then decided to check this for herself and bought a packet of the popular nutrient-packed veggie.
Proving her point in the video, Emma was pointing at the word ''Tenderstem'' at the top of the clear broccoli package.
''And what does it have after the tenderstem? You see that there? That is an ''R'','' she said, zooming into the tiny ® symbol.
The mini ''R'' is a typographic symbol that provides notice that the preceding word or symbol is a trademark or a service mark that had been registered with a national trademark office.
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A trademark is a symbol, word, or words legally registered or established by use as representing a company, product or service.
''So, tenderstem broccoli is not the breed of broccoli - it's the brand of the broccoli.''