Davos 2024: OpenAI CEO Altman, Time Owner Benioff disagree on AI’s use of copyrighted content

“Nobody really exactly knows” what a fair price for this data is, Benioff added, but AI companies should standardise payments to treat content creators fairly. Benioff’s Salesforce markets its AI-powered software features as including a “trust layer” to prevent the misuse of customer data.

OpenAI has disputed that it used protected material without permission. CEO Sam Altman, in an interview earlier Tuesday with Bloomberg, said training data often is not as valuable as its owners think it is.

“We do not want to train on The New York Times data,” Altman said, adding that research is more focused on learning from small amounts of high-quality data. It should be possible to avoid any news content that is off limits, he said.

OpenAI has been striking partnerships for specific uses of news content and more are coming, Altman said. “I think there’s going to be great new ways to consume and monetise news.”

When asked whether AI presented risks to the democratic process in an election year for many countries, Benioff said his biggest concern is still social media. “Regulators have not done their job,” he added.