Apple event 2025 final countdown live – last-minute news and rumors for iPhone 17, Apple Watch 11 and AirPods Pro 3
Can the iPhone 17 Pro impress?
My colleague and Phones Editor Axel Metz can't seem to get excited for the iPhone 17 Pro; he reckons his iPhone 16 Pro is more than good enough and Apple will have to do something special to win his approval.
"By all accounts, the iPhone 17 Pro will be another home run from Apple. But as someone who’s already totally happy with the performance of my iPhone 16 Pro, I’m struggling to buy into the September 9 Apple event hype," he wrote.
"To be clear: if you’re currently rocking an iPhone 13 or iPhone 14, I can absolutely appreciate that the iPhone 17 series sounds like a major step-up. And it will be.
"But a lot of the rumors we’ve been reporting on over the past few weeks refer to upgrades over the iPhone 16 series, specifically. You’ve read about new telephoto cameras, smoother displays, and the minor redesign of the iPhone’s rear panel. This is how Apple will present its 2025 lineup on September 9 – as a year-on-year improvement over its suite of current best iPhones."
More iPhone 17 Pro leaks
According to the latest iPhone 17 rumor, the iPhone 17 Pro Max may not come in black.
It would be very odd for Apple to ditch one of the most common colors in the smartphone world, but this is going by pictures have been posted by reliable tipster @UniverseIce, and are described as "engineering models".
This is the closest photo of the whole Internet to the real iPhone 17 Pro Max. They are engineering machine models. This time there is no black version, only this dark blue. pic.twitter.com/OKzHLuItC5September 7, 2025
Guess we've not got long to go before we see if the rumor bears fruit.
Catch up on all the iPhone 17 news and rumors
First things first, I've got an article that's pulled together all the iPhone 17 and iPhone 17 Pro news and rumors, so do go and check that out so you're up to speed with what to expect from the iPhone side of the Apple event tomorrow.
I reckon the iPhone 17 Pro will steal the show with tipped camera upgrades, but the standard iPhone 17 could still be the one to watch. And we may even see the much-rumored iPhone 17 Air.
Come with me and get ready for the big Apple event
Roland has been covering Apple products for years so is well versed to take you through the run-up to the Apple event on September 9.
Good morning (or good whatever it is wherever you are), I'm Managing Editor of Mobile Computing, Roland Moore-Colyer here to take you through the run-up to the Apple event on September 9.
For more years than I'd care to count, I've been covering Apple and iPhones for years, alongside the occasional flirt with iPads, Apple Watches and Airpods, so I'm well versed in the way of Cupertino and its crew.
Naturally, nothing is official here as Apple keeps very tight-lipped over its upcoming products. But there are enough rumors and leaks to chew over and give us a good idea of what to expect.