Boots shoppers go wild for ‘incredible’ £32 perfume that has strangers stopping them in the street

IF you're looking for a new signature scent, then Boots shoppers think they've found the answer: a stunning perfume that's guaranteed to get you compliments – and is currently on sale for almost half price.

Emporio Armani Diamonds Eau de Parfum is on sale on Boots.com and has hundreds of five-star reviews, and it has now had its price slashed from £60 to £32.

Boots shoppers are going wild for this Armani scent
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Boots shoppers are going wild for this Armani scentCredit: Boots
  • Emporio Armani Diamonds Eau de Parfum 50ml, £32 (Was £60) from Boots – buy here

Calling itself a 'fruity amber' fragrance, this Emporio Armani Eau de parfum has notes of lychee rose, amber and vanilla.

The brand describes it as a sparkling, sexy and feminine scent, and it comes housed in a light-reflecting bottle that resembles the precious stone it's named after.

Emporio Armani Diamonds has been a real hit with shoppers too, with almost all of the 300+ reviews on the Boots website giving it five out of five stars.

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Several customers have even given it perhaps the biggest compliment of all – people have stopped them in the street to compliment them on the fragrance.

One person wrote: "Even had strangers asking me what I was wearing as they loved it! One person even told me I smelt ‘incredible’ so you cannot go wrong with this perfume! Best fragrance I’ve ever bought I love it and would recommend it to anyone!"

This perfume would make a great Christmas gift
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This perfume would make a great Christmas giftCredit: Boots
  • Emporio Armani Diamonds Eau de Parfum 50ml, £32 (Was £60) from Boots – buy here

Another shopper agreed, writing: "Top-class perfume at a bargain price. Beautiful scent and had many compliments."

A third review reads: "I’ve had this perfume before and like it. Always get asked what it is when I wear it."

With such glowing reviews, we think it's worth sniffing out, don't you?

And with £28 off its usual RRP of £60, now's the perfect time to try this popular perfume, whether you're shopping for Christmas presents or looking for a new scent for yourself.

It's part of Boots' Star Gifts offers, which sees huge savings across loads of top beauty products in the lead-up to Christmas in Boots stores and online.

Other great gifts include this Liz Earle skincare set, £36 but worth £93, and the incredible 2023 Boots Showstopper Box, worth over £300 but costs just £80.

Best Christmas and Boxing Day deals 2023

It's finally December, which means the festive season is upon us, and with it comes plenty of early Christmas deals.

Here are some of the best early offers worth shopping right now.

  1. Meta Quest 2 128GB, All-in-One VR Headset, £249.99 (save £150) - shop here
  2. 40% off Simba mattresses - shop here
  3. Ninja Foodi MAX Dual Zone Air Fryer AF400UK, £179.99 (save £70.99) - shop here
  4. 3 months FREE Amazon Music Unlimited - shop here
  5. 20% off Charlotte Tilbury with code: REDCARPET - shop here
  6. Shark Stratos IZ400UKT Cordless Vacuum, £ 279.99 (save £150) - shop here
  7. Lakeland Sherpa XL Heated Throw Charcoal, £74.99 (save £75) - shop here
  8. Hotel Chocolat The Velvetiser machine, £69.95 (save £30) - shop here
  9. Up to 50% off Aspinal of London - shop here

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Head to our Boxing Day and January sales hub for more of the latest news and deals. Plus check out Sun Vouchers for more discounts.

Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes from hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, Dunelm, Adidas, Marks & Spencer and more.