This new skincare brand sells 1 product every minute – and costs under £20

THERE’S a new skincare launch every week, so it takes something special to get our attention.

But new kid on the block Bubble has done just that.

Thanks to its fun packaging and functional formulas, #Bubbleskincare has racked up over 650 million views on TikTok.

Boots now stocks 12 products from the Bubble skincare rangeCredit: BUBBLE

Plus, since launching in Boots, one of the brand's products has sold every sixty seconds.

Currently, it’s available online and in a handful of stores, but the brand loved by Gen Z will be hitting shelves in 200 branches nationwide come the new year - so you'll be able to grab it in person on the high street!

The brand is geared towards younger beauty lovers, and founder Shai Eisenman interviewed more than 10,000 teens before starting the brand to work out exactly what products to launch with - and how to price them.

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As well as consulting target customers and involving them in the brand-building process, the whole range is developed alongside dermatologists, chemists and clinical herbalists to ensure each products is as hard-working as possible, while still being suited to young skin (unlike lots of TikTok-famous brand).

Bubble is made with teen skin in mindCredit: BUBBLE

However, these brilliant formulas aren't just for teens - they're suitable for all ages.

The 12 products currently stocked at Boots include a facial oil, three face masks, three moisturisers, two serums, a cleanser, a toner and, the latest launch, an eye cream.

After watching many TikTok video reviews, and trying the products for myself, here's everything you need to know about the line-up.

Bubble Cloud Surf Water Cream Moisturiser, £16, Boots - BUY NOW
Bubble Level Up Balancing Moisturiser, £16, Boots - BUY NOW
Bubble Slam Dunk Hydrating Moisturiser, £16, Boots - BUY NOW

MOISTURISERS

There are three different moisturisers in the Bubble range, all tailored to a different skin type.

Slam Dunk is the richest of the three, designed to target dry skin with a concoction of aloe leaf juice, vitamin E and avocado oil that relieve tight, dry complexions.

Cloud Surf sits in the middle, with a water-gel texture that melts into skin quickly and is best suited for people with normal to oily skin, thanks to the hibiscus, celery seed and lilac extracts that reduce the appearance of pores.

Level Up is an oil-controlling cream suited to those with oily, spot-prone complexions, thanks to the blemish-busting niacinamide and zinc cocktail to reduce inflammation and improve skin texture.

Viral skincare brand Bubble has over 650 million TikTok viewsCredit: BUBBLE

SERUMS

There are two serums available from Bubble in the UK, both of which cost £18 and are suitable for teen skin.

Bubble Day Dream Vitamin C + Niacinamide Serum is best used in the morning, and targets dark spots and scars left behind from blemishes, thanks to the niacinamide and alpha arbutin ingredients, while vitamin C brightens skin and ceramides help boots moisture levels.

Bubble Super Clear 2% Salicylic Acid Blemish Prevention Serum is perfect for use come evening after cleansing. The hero salycilic acid combines with willow bark extract to unclog pores and prevent spots, while collodial oatmeal and squalane help calm inflammation and soothe skin.

Bubble Fresh Start Gel Cleanser, £16 - BUY NOW

CLEANSER

A one-stop shop for removing make-up and daily grime, Fresh Start has a gel formula that turns into a rich foam when lathered with water.

It's not suited to heavy make-up, so you need to use a dedicated make-up remover first (hopefully the brand's Wipe Out Make-up Remover will launch here ASAP!) if you wear waterproof mascara, but for every day it's a great all-rounder.

The caring formula is gentle enough to use morning and evening, and leaves skin feeling clean and soft.

Bubble skincare is the latest beauty brand to go viralCredit: BUBBLE

Bubble Bounce Back Balancing Toner Mist, £14 - BUY NOW

TONER

Combining the best of a hydrating face mist and balancing toner, Bubble Bounce Back Balancing Toner Mist comes in a spray format so you don't have to use cotton pads to apply - and you can top up throughout the day as well as right after cleansing.

The supercharged formula includes sea water to help mattify skin and reduce the appearance of pores, as well as sodium PCA and niacinamide, which both improve texture and radiance, and willow bark extract, an exfoliating ingredient that helps reduce spots while calming redness.

The entire Bubble skincare line is suitable for sensitive skinCredit: BUBBLE

Bubble Over Night Hydrating Sleep Mask, £19 - BUY NOW
Bubble Come Clean Detoxifying Clay Mask, £19 - BUY NOW
Bubble Deep Dive AHA + PHA Exfoliating Mask, £18 - BUY NOW

FACE MASKS

Great for dry, winter skin, Bubble Over Night Hydrating Sleep Mask contains mandelic and kojic acid to fight flaky complexions, while arnica and maple sap soothe and nourish to protect the skin barrier.

For anyone suffering with dullness, Bubble Deep Dive AHA + PHA Exfoliating Mask contains a cocktail of exfoliating acids - glycolic, mandelic, malic, lactic and azelaic acid - as well as fruit enzymes to eat away at dead skin cells and reveal bright, glowing skin beneath.

There's nothing better than a clay mask for reducing oil and drawing dirt out of pores. Boosted by azelaic acid and vitamin E, Bubble Come Clean Detoxifying Clay Mask does that and more, reducing redness and soothing skin at the same time!

Bubble Morning Rays Brightening Eye Cream, £14 - BUY NOW

EYE CREAM

If your under-eye bags are dragging you down, look no further!

Supercharged with vitamin C to brighten the area under eyes, Bubble Morning Rays Brightening Eye Cream also contains turmeric extract and peptides that help to decrease the look of dark circles, plus green tea extract, which soothes the delicate under-eye area.

The formula also contains resveratrol, a skin-loving antioxidant that protects against UV damage, reducing redness and brightening skin tone.

FACE OIL

Created especially for young people with dry skin, Bubble Float On Soothing Facial Oil is rich in antioxidants and soothing ingredients to help bolster the skin barrier, reducing sensitivity and inflammation.