OVER the years The Apprentice has seen many different business men and woman grace the famous boardroom.
For the eighteenth series, pie shop owner Phil Turner is hoping to win over Lord Alan Sugar.
Phil Turner hails from West Sussex and runs his own pie shop.
He is part of The Apprentice 2024 line-up, and is hoping to win the £250K investment from Lord Sugar.
I live by the motto 'we win or we learn'.
Phil Turner
Phil told the BBC: "Building my business over the years is a succession of failures.
"Almost everything I’ve done for the first time failed in one way or another.
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"I live by the motto 'we win or we learn'.
"There is no failure that I have encountered in business or life that has not been necessary for growth.
"Failure is necessary for success."
Phil - who was crowned the Supreme Pie Champion in 2020 - has also been open about his struggles with writing and spelling.
Whilst being formally undiagnosed, he has suspicions he is dyslexic but this has not stopped him from succeeding.
He said: "You may not know, but I am terrible at writing and spelling, anything I write by hand will always be in capital letters and almost definitely spelt wrong.
"Although undiagnosed, I would imagine I am dyslexic. I don’t feel it has held me back in business."
Phil's got competition on The Apprentice, as he's not the only pie shop owner.
He will be up against Paul Bowen on the reality show, who is the owner of Bowen Pies.
When did Phil Turner open his pie shop?
Paul's family-owned business dates back to the 1930s and he has since built it into "a seven-figure profitable business".
Called Turner's Pies, they say on their website: "Our award-winning products are baked daily, from scratch using only the finest ingredients.
"We work hard to maintain our tradition of quality and continue to produce some of the best meat pies in the country.
"Ours are no-nonsense, good old-fashioned favourites, done the right way for the whole family to enjoy."
Phil took on the business, along with his older brothers Joseph and Peter, in 2009.
They took over the pie shop from their parents.
When does The Apprentice start?
The eighteenth series The Apprentice will kick off on February 1, 2024 on BBC One and the iPlayer.
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Lord Alan Sugar once again resides over the show, with the help of his aides Karren Brady and Tim Campbell.
Fans will be treated to 12 brand new episodes, with the show set to run every Thursday at 9pm , until April 18, 2024.