Love Island All-Stars’ fortunes reveal real winners & losers…from stunning £1m deal to hunk who ‘LOST tens of thousands’
THEY’RE hoping for a second shot at romance as they head into the Love Island villa tonight but the cast of the All-Star show will also be hoping to boost their bank balances.
The fortunes of former Islanders vary widely across the board, with some cashing in on their newfound fame and others sinking out of the limelight too soon.
Brand deals and clever career moves - including a £1million fashion collaboration - have left a select few sitting pretty, and one even landed a role in the biggest movie of last year.
Here, we reveal the winners and losers of Love Island: All-Stars... before they've even hit our screens.
Liberty Poole
Liberty paired up with Jake Cornish in the 2021 season but they walked out after splitting, four days before the final.
The Birmingham-born 24-year-old is among the most successful of the 12, having been announced as the new brand ambassador for fashion label InTheStyle, in April 2021, in a deal worth a reported £1million.
READ MORE IN LOVE ISLAND
She has also had deals with Skinny Tan and underwear brand Boux Avenue.
Liberty has 1.3million followers on Instagram and is able to cash in on her social media profile with brands willing to pay up to £200,000 for a post and her TikTok posts have racked up an amazing 13.2million likes.
Liberty also hosts a regular podcast with Kaz Kamwi.
Her company, Freedom and Life, showed a profit of £298,000 in the last accounts to September 2022.
Demi Jones
Demi Jones, 25, took part in the first winter series of Love Island in 2020, but was diagnosed with thyroid cancer in the same year.
She bravely chronicled her life with the disease and was given the all-clear in December 2021.
The former style advisor, from Portsmouth, went on to launch a collection with Missguided called The Golden Hour Edit and has worked with brands such as Shein and LoveHoney and Tequila Rose.
She also appeared in Strictly: The Real Full Monty.
Demi has a whopping 1.1million followers on Instagram and 711,000 on TikTok, allowing her to rake in eye-watering amounts for any endorsements.
Chris Taylor
The former business development manager, 33, took part in the fifth series of Love Island five years ago and paired with Harley Brash, 25, before coupling up with Maura Higgins, 33, after the show.
He has upped his social profile with comic videos, often featuring co-stars Michael Griffiths, 32, Jordan Hames, 28, and Danny Williams, 26, - who were coined as “Destiny’s Chaldish” after their laddish ways in the villa.
Now able to cash in on his 913,000 followers in Instagram and a massive 982k on TikTok, he has also been taking acting lessons as he eyes a new career.
Incredibly, Chris landed a short cameo in the huge box office smash Barbie, last year, playing Emcee Ken. Margot Robbie, a Love Island fan, singled him out for the role.
He now says he is looking for more roles but says he is seeing acting as a “fun activity”.
He added: "Watch this space, maybe, you never know! Weirder things have happened... I got into Barbie without doing anything, so anything is possible!"
Hannah Elizabeth
Hannah, 33, starred in the first ever Love Island, in 2015 and was introduced as a Playboy Bunny and model.
She coupled up with Jon Clark and famously got engaged on the Island, but they split four months later.
Since then she has had a son, Reggie, with former fiancé, George Andreetti.
Hannah, 33, now makes adult content for OnlyFans, and has 60,000 likes on her videos and pictures.
Unlike former Lover Islanders Megan Barton-Hanson and Jessie Wynter, Hannah has been allowed to keep her page open while she is in the villa.
She also has 426,000 followers on Instagram and another 13,600 on TikTok, meaning she can cash in on posts.
Georgia Harrison
Unlike the majority of Love Islanders, Georgia had already tasted fame before entering the villa, having appeared in the 2014 season of TOWIE.
Since appearing in Love Island in 2017, she has appeared in Celebrity Ex On The Beach, War of the Worlds 2 and The Challenge.
The 29-year-old from Essex founded her own activewear company, GHX Style, in 2018 but the company made just £17,000 in 2020 and folded two years later.
She later revealed that a sex tape, leaked by vile ex Stephen Bear, caused her earnings to plummet “dramatically” and she was “dropped by so many brands” and had to move back into her mum's home.
But she has since turned the ordeal into a positive, signing a deal with Superdrug to front their sexual consent campaign, in June 2023.
Kaz Kamwi
Kaz, 29, found love with Tyler Cruickshank, 29, in series seven, although they eventually split.
After leaving the villa the fashion blogger from Essex launched her own dress collection with lingerie brand Boux Avenue.
She also signed deals with Primark, New Look, and Boots as well as releasing a make-up edit with Revolution and hooking up with haircare brand Easilocks, on the Kaz x Easilocks Textured Hair Collection.
The star’s beauty and fashion YouTube channel has 19,400 subscribers, which can earn her up to £2,000 a month and she hosts a podcast with best pal Liberty.
She also cashes in on her fashion sense through the retail app Shop LTK, which allows fans to buy her favourite styles of the day.
Kaz shows off her glam life to her 695,000 Instagram followers, with posts from exotic holidays and fine dining restaurants.
Anton Danyluk
Anton rose to fame on the fifth series of the ITV hit in 2019, coupling up with Belle Hassan before their romance fizzled out.
The Scottish bodybuilder then launched a YouTube channel, charting life on his 30-acre ranch, and he currently has 6,400 subscribers.
He also works as a body coach, and launched his fitness company AMD Corporation, in 2018. It was dissolved in May after the 29-year-old moved to Dubai.
However, he has now returned to the UK, saying he found the heat in Dubai ‘unbearable’ and has recently set up an online fitness company, Attune You.
Mum Sherrie Ann - who famously shaved his bottom - has also been cashing in on his fame, launching a nightly podcast called Afterson throughout the new series.
Mitch Taylor
The gas engineer had an unfortunate stumble on his path to fame and fortune after starring in last year’s show.
Mitch, 26, was reportedly dropped by his management after it was claimed he made homophobic comments and threw money at a homeless man outside a celebrity party - which he has denied.
He has since said the accusations cost him “tens of thousands” and "a lot of damage" to his life and career.
"It was just someone who said something in order to get a bit of clout because I was very relevant at the time - I lost tens of thousands of pounds worth of work," he said.
Luis Morrison
Luis, now 29, was an original Love Islander in 2015 and coupled with Cally Jane Beech before finishing in fourth place.
After the show, they had Love Island's first baby Vienna in 2017, but sadly split a year later.
Luis later had another baby, Romeo, with girlfriend Chloe Elizabeth - but they broke up two months after the birth.
Already a semi professional footballer when he went into the villa, he signed to Nuneaton Borough to play in the National League North after the show and played at Wembley in 2019.
The Londoner, who brands himself as an ‘entrepreneur’, is now a car salesman running the firm LM Prestige Cars.
Jake Cornish
Jake, 26, left Love Island with Liberty two years ago and has since kept a low profile and stayed out of the spotlight.
The former plumber has since launched a number of ventures including the fitness brand per4mancex.
Last year, he also announced that he wants to be known as “Jakey The Rattan Man” after reinventing himself as a self-proclaimed “rattan furniture mogul”.
Jake told his 429,000 Instagram followers he was now the creative director at “the UK’s largest range of luxurious outdoor furniture, sofas and rugs".
He added: “Long hard days, stress, few bumps in the road but finally we are here and ready to kit out your homes for you.”
The firm is not listed on Companies House and the online link to the company no longer appears to be available.
Georgia Steel
Georgia Steel appeared in 2018 and had ill-fated romances with Niall Aslam, 28.and Josh Denzel, 32 before leaving the show with Sam Bird, 26.
She had a turbulent time after the show, losing £32,000 in a catfish con after hooking up with ex-footballer turned swindler Medi Abalimba in 2019.
Last year, she appeared in an ITV documentary about her trauma and she has appeared on multiple reality shows including Celebs Go Dating, Ex on the Beach's spin-off Peak of Love, and Love Island Games.
She also struck lucrative deals as a ‘muse’ for clothing brand Missy Empire and has collaborated with Fashion Nova, Nikki Intimates, I Saw it First and Trend Studio, who sell a £150 coat called the Georgia.
She also cashes in by endorsing products on her Amazon Storefront page.
The 25-year-old, from York, is also ambassador for the British Dyslexia Association.
Toby Aromolaran
Toby, 24, came second with ex Chloe Burrows, 28, in 2017 but the couple split in 2022.
The semi-professional signed to Hashtag United, the Essex team founded by YouTube personality Spencer Owen, in 2020 and he recently appeared on Love Island Games.
READ MORE SUN STORIES
Toby’s YouTube channel boasts 22,300 subscribers but he rarely posts since his split from Chloe, with the last video added eight months ago.
He has an impressive following on TikTok, with 815,000 followers and 17.3million likes.