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Samsung to integrate Baidu’s AI model into new Galaxy S24 handsets, as mainland Chinese rivals push new smartphones with similar tech
The race to integrate generative AI features into smartphones has already intensified among the major Chinese handset vendors, who see the innovation as a potential game-changer for the global industry to overcome a lengthy slump.
Earlier this month, Honor launched Magic 6, its first 5G handset integrated with its self-developed MagicLM. That followed last month’s release of Oppo’s Find X7 series handsets built with the firm’s own AndesGPT AI feature.
Other Chinese smartphone makers have also released their own LLMs, including Huawei Technologies’ Pangu and Vivo’s BlueLM. By contrast, other smartphone vendors built AI capabilities into their operating systems, such as the latest iteration of Xiaomi’s HyperOS.
Strong local vendors, Note 7 issue behind Samsung’s smartphone decline in China
Strong local vendors, Note 7 issue behind Samsung’s smartphone decline in China
Baidu, which opened its Ernie Bot service to the general public in late August, announced in September that the latest version of its LLM, Ernie 4, can be used to build AI applications for use across a wide range of traditional industries and business scenarios to improve efficiency.
Samsung’s latest Chinese collaboration comes as AI service providers face increased regulatory curbs, as mainland authorities issue new guidelines and rules this year to ensure that AI-generated content aligns with what the government permits.
Last August, China imposed detailed regulations governing domestic generative AI services, making it one of the first countries in the world to implement rules covering that emerging technology.
The regulation targets all generative AI content services, including text, pictures, audio and video. It requires that firms offering their products to the general public must promote healthy content and “adhere to core socialist values”.