A MAJOR discounter is flogging "top tier" McVitie's chocolate biscuits for just 1p.
Online retailer Discount Dragon is selling Golden Caramel Digestives for the ridiculous price on its website.
However, shoppers are limited to two packs each while home delivery costs £4.99. This charge is waived if you spend £30 or more.
Bear in mind, the best before date on the biscuits is March 22, so if you do buy any, you'll want to chow them down fast.
It comes after the Golden Caramel Digestives, based on the 80s Gold bar and classic digestives, first landed on shelves last July.
Aslı Özen Turhan, then chief marketing officer at pladis UK&I which owns McVitie's, said the biscuits were "one of our most eagerly awaited launches of the year".
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Shoppers finding out about the new nostalgia-themed biscuits could not contain their excitement.
One person wrote online: "No way! I am buying like 10 packs of these."
Another one added: "Now here's a good top tier."
A third person said: "I'll be devouring a pallet load."
All the major supermarkets still stock the biscuits, including Aldi, Sainsbury's, Tesco and Iceland, with prices starting from £1.35.
The caramelly biscuits, coming in packs of 15, were only ever launched as a limited edition though, so won't be available forever.
The Gold Digestive biscuits are not the first new McVitie's product Pladis has launched in recent months.
It unveiled Gold Billions Chocolate and Hazelnut Wafers at the start of the year.
The creations feature layers of crisp wafer, chocolate and hazelnut-flavoured cream filling and golden caramel chocolate encasing.
Meanwhile, last summer, Tesco shoppers were rushing to their nearest store to pick up McVitie's Rich Tea cocoa biscuits.
How does Discount Dragon work?
Discount Dragon launched in 2022 and flogs products nearing their best before date or items with faulty packaging.
Because traditional retailers want to shift this produce, Discount Dragon can buy it for massively discounted prices then pass these discounts on to shoppers.
Bargain hunters will find a host of branded goods, from Cadbury and Fairy to Brewdog and Heinz, on the website on the cheap.
There's even a dedicated page where you can browse products selling for £2 or less.
Shoppers can currently get Cadbury Dairy Milk Freddos for 25p, Heinz Broccoli and Stilton soup for 35p a tin and 2litre bottles of pineapple and grapefruit Lilt for 99p.
All-in-all, there are hundreds of products to choose from, with prices starting from just 1p.
Discount Dragon also comes with a 4.5 out of 5 star rating on the Trustpilot review website, earning an "excellent" score.
Reviewers note the bargain prices and "fantastic" standard of customer service.
If Discount Dragon doesn't take your fancy, Motatos is another online supermarket that sells surplus or short-dated stock on the cheap.
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Shoppers can pick up branded products such as Walkers, Coca-Cola, Heinz and Kellogg's.
Approved Food is another, offering consumers products nearing best before dates at discounted prices.
How to bag a bargain
SUN Savers Editor Lana Clements explains how to find a cut-price item and bag a bargain…
Sign up to loyalty schemes of the brands that you regularly shop with.
Big names regularly offer discounts or special lower prices for members, among other perks.
Sales are when you can pick up a real steal.
Retailers usually have periodic promotions that tie into payday at the end of the month or Bank Holiday weekends, so keep a lookout and shop when these deals are on.
Sign up to mailing lists and you’ll also be first to know of special offers. It can be worth following retailers on social media too.
When buying online, always do a search for money off codes or vouchers that you can use vouchercodes.co.uk and myvouchercodes.co.uk are just two sites that round up promotions by retailer.
Scanner apps are useful to have on your phone. Trolley.co.uk app has a scanner that you can use to compare prices on branded items when out shopping.
Bargain hunters can also use B&M’s scanner in the app to find discounts in-store before staff have marked them out.
And always check if you can get cashback before paying which in effect means you’ll get some of your money back or a discount on the item.