Fans go wild as they spot ‘Meghan Markle’s new business’ as mystery Instagram account appears on day of Diana memorial

FANS think they've spotted Meghan Markle's newest business venture launched on the day of Princess Diana's memorial awards.

A mysterious new Instagram account for 'American Riviera Orchard' appeared online this evening.

Meghan Markle could be launching a new business venture
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Meghan Markle could be launching a new business venture
The new company appears to be American Riviera Orchard
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The new company appears to be American Riviera Orchard
Just what the business will do is not yet clear
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Just what the business will do is not yet clear

The account's biography says the brand is "by Meghan, The Duchess of Sussex⁣⁣⁣" and visitors are linked to a website where they can join a mailing list.

The account launched this afternoon, hours before Prince Harry is due to appear in a video message at Princess Diana's Legacy Award event in London tonight.

Meghan's friend, the co-founder of Alliance for Mums, shared a screenshot of the account on Instagram and congratulated the duchess on her "new venture".

She wrote: "Couldn't be more proud of you and what's to come. Stay tuned!!! @americanriveriaorchard Love you M."

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Fans of the Duchess of Sussex, 42, are going wild after spotting a promo and Instagram account for American Riviera Orchard.

One wrote on X, formerly Twitter: “I am too excited for whatever this is , Meghan we’re ready baby.”

Another said: “Meghan is an icon, she is a legend and she is the moment.”

While a third added: “Meghan Markle has announced her next project, American Riviera Orchard, which appears to be Tig 2.0 with the opportunity to buy products from the Duchess.”

It comes after it was revealed Prince Harry and Prince William will both attend an event in memory of their mum tonight - but won't be seen together.

Prince William is set to stand before a crowd in London at the annual Diana Legacy Award event, giving a short speech as he honours the winners.