Inside The Factory fans have burning question about ‘BBC bias’ as Gregg Wallace visits Guinness factory

INSIDE The Factory fans have been left with a burning question about a 'BBC bias' as Gregg Wallace visited a Guinness factory.

Tuesday's episode saw the Masterchef star visit the Guinness beer factory in Dublin, Ireland.

Gregg visited the Guinness beer factory
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Gregg visited the Guinness beer factoryCredit: bbc
Throughout the episode Guinness was only mentioned once and viewers were left baffled by this
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Throughout the episode Guinness was only mentioned once and viewers were left baffled by thisCredit: bbc

Gregg, 59 enjoyed a trip to St James's Gate Brewery where the famous alcohol is made.

He said: "It is amazing to think that something that looks so simple has gone through so many processes before it is made into a pint for us to enjoy."

"This might be one of the biggest factories I’ve ever seen," Gregg added.

Later on in the episode Gregg tried some 7.2 per cent Guinness, and he was impressed with the taste.

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“Wow. That is seriously strong. It has got a nice toasty flavour with a bitter finish," he said.

Throughout the episode, Gregg mentioned the Guinness beer as 'stout' multiple times, but he only explicitly stated the name of the beer once.

Viewers at home were left confused about why the BBC didn't name Guinness for a while into the show.

Some worked out it's to do with the advertising rules with naming brands when it comes to promoting alcohol.

Taking to X/Twitter to vent, one viewer wrote: "Talking about BBC bias - massively laughing at Inside The Factory is a show all about Guinness but can’t actually bring themselves to say Guinness, just stout."

A second asked: "Is it to do with advertisement rules on BBC?"

A third chimed in: "In my experience, absolutely to be expected - just made me laugh making a programme literally about a product (Guinness) and then not saying it."

A fourth added: "Why do they refuse to call the famous Irish stout “Guinness” or even mention the name?"

A fifth wrote: "BBC commercial rules & promoting alcohol…found clever ways around it though."

As per the BBC, it states that "All programmes made by the BBC or an independent producer for broadcast on BBC licence fee funded services must be free of product placement."

As per the BBC guide lines it states that all programmes made by the BBC or an independent producer for broadcast on BBC licence fee funded services must be free of product placement
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As per the BBC guide lines it states that all programmes made by the BBC or an independent producer for broadcast on BBC licence fee funded services must be free of product placementCredit: bbc