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China’s smartphone market rides an 8-month slump, but Huawei’s release of new 5G handsets offers hope for rest of year
The market’s outlook for the rest of 2023, however, could improve on the back of the new smartphones released by Huawei and Apple, as well as the coming winter sales season, according to Ivan Lam, senior research analyst at Counterpoint.
Shenzhen-based Huawei’s Mate 60 Pro series 5G handsets have “brought great confidence” to China’s smartphone market, Lam said. Counterpoint has estimated sales of Huawei’s latest 5G smartphones to reach between five to six million units by the end of this year.
That optimistic forecast, according to Lam, comes on the back of Huawei’s large domestic base of HarmonyOS users, referring to the US-blacklisted company’s mobile operating system alternative to Android. Lam added that Huawei’s new 5G devices are expected to not only attract new customers, but draw back former users who had switched to other smartphone brands the past few years.
Tech war takes a new turn as Huawei pushes 5G smartphones with mystery chip
Tech war takes a new turn as Huawei pushes 5G smartphones with mystery chip
In the first eight months of this year, Huawei’s smartphone sales already saw a 41 per cent jump from the same period last year, according to Lam.
“Huawei has successfully recovered from a strained supply chain, and has returned to its normal rhythm for product launches,” he said.
In late August, Huawei surprised the smartphone industry when it launched a low-key presales campaign for its new Mate 60 Pro 5G handset. That was followed around a week later by another quietly executed online presales process for its top-of-the-line Mate 60 Pro+ smartphone.
Before the Mate 60 Pro series, the Mate 40 series, released in October 2020, was the last 5G smartphone line produced by Huawei.
Apple’s iPhone 15 draws long queues in China despite Huawei’s comeback
Apple’s iPhone 15 draws long queues in China despite Huawei’s comeback
Huawei’s new 5G handsets, including the newly launched Mate X5 foldable model, are powered by the same advanced, made-in-China processor – the Kirin 9000s – details of which have been kept under wraps by the privately-held company.
Recent third-party teardowns of the Mate 60 Pro have indicated that another US-sanctioned firm, mainland China’s top contract chip maker Semiconductor Manufacturing International Corp, was behind the “breakthrough” chip.
Meanwhile, Apple’s new iPhone 15 series has drawn long queues at stores in China, clearing doubts on whether the US tech giant could maintain its momentum in the country in the face of Huawei’s return and the partial ban on use of iPhones in government agencies.