THANKS to increased awareness of skin health, skincare has become less about just "beauty".
But that doesn’t mean applying your lotions and potions can’t be a beautiful ritual - which is exactly what Primark’s design and formulation teams have captured in its new range.
The fast fashion giant has dropped a brand new line of skincare products, complete with masks, moisturisers and even SPF buys.
And not only that, the new buys are said to be dupes for Bubble, a beauty brand that went viral for its effective formulas and colourful packaging.
Among the new products is the £3.50 PS...Hydrating Whip Facial Moisturiser, which is allegedly a dupe for Bubble’s £16 Bubble Slam Dunk Hydrating Moisturiser.
Primark formulators described it as “a hydrating facial moisturiser featuring a whipped texture and tube design”.
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There’s also the brand new £3.50 PS...Dream Glow Face Mask, which has a formula inspired by Bubble’s £19 Over Night Hydrating Sleep Mask.
“This face mask aims to revitalise the skin, revealing a brighter, fresher and glowier complexion,” Primark bosses said.
If you’re in the market for a new cleanser, you can pick up the new PS...Jelly Facial Cleanser for just £3.50.
Beauty buffs have compared this to Bubble’s Fresh Start Gel Facial Cleanser, which costs £16.
Among Primark’s new SPF products are the £3.50 PS...Solar Shield Moisturiser with SPF 50, £4 PS... Sun SPF 50 Sun Stick and £5 PS... Sun SPF 30 Tinted Face Sunscreen.
Their blurbs read: “Enriched with Vitamin E and shea butter, this invisible formula glides on smoothly while helping to keep skin moisturised.
“The practical stick format makes it perfect for quick touch-ups throughout the day, whether you're at the beach or out running errands.
“The sunscreen’s lightweight formula offers broad-spectrum protection, and is enriched with Vitamin E to help nourish your skin.
“The sheer tint with shimmering particles will add a subtle radiance to your complexion, perfect for those no-make-up make-up days or as a glowing base under foundation.
“Apply generously each morning, and remember to top up throughout the day to maintain its protection level!”
Best beauty dupes
Fabulous' Beauty Editor, Tara Ledden revealed the cheaper version of your favourite beauty products that you should have in your cupboard.
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"A huge 55% of us would like to spend less on our beauty routines according to new research from E.l.f. Cosmetics, so it’s no wonder there’s millions of #dupe videos on Tiktok.
"While some dupes are easy to spot given their look-a-like packing, they’re often lacking when it comes to the contents.
"In fact, some of the best dupes look nothing like the luxury product they’re a dead-ringer for - and, trust me, they’re the ones you want."
REAL: Benefit Hoola Matte Bronzer, £32.50 DUPE: Natural Collection Bronzer, £3.50 which is a saving of £29. The Natural Collection Bronzer comes in more shades, although it doesn’t have a mirror in the compact.
REAL: Milk Make-up Hydro-Grip Primer, £35 DUPE: E.l.f. Power Grip Primer, £10. These two share a similar green hue, as well as the same long-wearing, mattifying properties - although, E.l.f’s is so popular it’s just as hard to get hold of.
REAL: Charlotte Tilbury Pillow Talk Lipstick, £28 DUPE: L'Oreal Paris Color Riche Satin Lipstick Beige A Nu, £8.99. The shades of these two lipsticks are virtually identical on the lips, although while Charlotte Tilbury’s is matte, the L’Oreal Paris Lipstick has a satin finish - which actually makes it more comfortable if you’re wearing all day.
REAL: Estée Lauder Double Wear Foundation, £40 DUPE: Collection Lasting Perfection Matte Foundation, £6.99. While they don’t look alike from the outside, the formula, consistency and staying power of both foundations is pretty similar - unfortunately, the Collection only comes in 20 shades vs Estee Lauder's 60 options.
REAL: Glossier Boy Brow, £20 DUPE: Essence Make Me Brow Gel, £2.50. There’s a whole Reddit thread dedicated to this dupe, so you know it’s got to be good. They both have a waxy consistency and added fibres to make brows look fuller. I have to say, the shade range is far better with Boy Brow, but if you’re brunette, there’s plenty of Essence shade options to try.
The brand’s social media team took to Instagram to promote the range.
They penned in the caption: “Whoever said skincare has to be all boring and beige clearly hasn’t seen our skincare.”
Beauty buffs were quick to point out that the new products resembled Bubble’s fun offering.
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“Oh, a cheeky Bubble dupe,” one penned.
“Such cute, colourful packaging,” another praised.