Who is Emma Street? The Apprentice contestant who’s crazy about coffee
EMMA Street is hoping to grab the attention of Lord Sugar with her business plan to "redefine coffee culture" on The Apprentice.
The fitness fanatic is one of a fresh batch of candidates appearing on series 19 and vying for Lord Alan Sugar's £250,000 investment and mentorship.
The growth mindset
Emma, 23, is a corporate project manager but is looking to transition from a role in technology consultancy to become a coffee entrepreneur.
The Londoner is no stranger to managing finances as she says her biggest achievement in business was "successfully contracting and executing the delivery of a six-figure project".
Emma has high hopes of becoming the next coffee shop chain founder, competing with heavy-hitters Starbucks, Costa Coffee, and Cafe Nero.
While on the show Emma wants to challenge herself to improve on branding.
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She said "My most creative instincts flow through my excel-sheet colour coding - a true passion of mine."
Unique selling point
Having spent countless hours in the gym and long days in the office, Emma seems to have found the balance between staying awake and in shape.
Her love for health and fitness has revealed a clear gap in the market.
With the fast-paced, junk filled lifestyle becoming the norm for Generation Z, Emma wants to introduce a healthier approach to coffee culture.
The self-proclaimed gym lover is planning to create healthy takeaway coffee.
Emma is confident that her coffee on the move idea is enough to catch the attention of Lord Sugar.
She said: "With a clear vision and five-year plan to kick start the business, Lord Sugar and I can disrupt the coffee culture together, one shop at a time."
The Apprentice series 19
Emma is one of six contestants based in London, who are hoping to impress Lord Sugar.
The others are Amber-Rose Badrudin, Anisa Khan, Dr Jana Denzel, Mia Collins, and Nadia Suliaman.
Fans of The Apprentice can tune in and find out who will win Lord Sugar's partnership and investment from Thursday, January 30, 2025.
The first episode begins at 9pm on BBC 1.
Baroness Karren Brady and first winner of The Apprentice, Tim Campbell will be observing the contestants in their tasks and feeding back to Lord Sugar.
They also sit in the boardroom, where the doomed candidates will hear the words "You're fired!"
Spin-off show The Apprentice: You're Fired is also returning in 2025.
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It will be available on iPlayer each week, as soon as the main show has finished.
Viewers can look forward to more wise cracks from comedian and host Tom Allen who will chat the axed candidate.
