Apple surprises viewers with teaser of The Weeknd’s Dancing in the Flames music video – shot on new iPhone 16 Pro
APPLE recruited a seasoned pop musician to promote one of their latest devices, and fans are raving over the surprise.
The Apple Glowtime event was full of surprises, as the tech giant's talking heads touted the capabilities of the newest lineup of phones, watches, and AirPods.
The livestream opened with an advert showcasing ways customers could integrate the devices into their lives to improve accessibility and productivity.
And it seems filming a music video is among the iPhone 16 Pro's capabilities.
Singer-songwriter Abel Tesfaye, known professionally as The Weeknd, filmed his upcoming music video for "Dancing in the Flames" on the new phone.
Apple took viewers behind the scenes of the video shoot, demonstrating how the device captured crisp, up-close shots of the performer.
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Fans quickly took to social media to cheer on the cameo.
"The Weeknd making an appearance in the Apple event was such a sweet surprise," one user wrote on X, formerly Twitter,
"Crazy what an iPhone can do!" another raved.
The surprise appearance came ahead of the release of the singer's much-anticipated new album, "Hurry Up Tomorrow."
"Such a smart, awesome partnership for Apple," one X user raved.
The iPhone 16 rollout was arguably the most-awaited part of Monday's event.
This included the announcement of several new colors like a bubblegum pink that had previously been alluded to in supply chain leaks.