Primark drops a brand new dupe of Benefit’s iconic Hoola Bronzer for £29 less and shoppers are ‘totally obsessed’
FROM Drunk Elephant bronzing drops to Bobbi Brown’s iconic Face Base, Primark’s beauty dupes have left lasting impression.
Millions of Brits can’t get enough of the retail giant's beauty counters, which have everything from make-up and skincare to sponges and tools.
Its latest dupe, which has left beauty buffs gushing on social media, is no different.
Primark has released a dupe of Benefit’s Hoola Matte Bronzer for a whopping £29 cheaper.
Hoola is the best selling prestige bronzer in the UK.
But with the cost of living crisis pinching Britain’s purses, Primark’s dupe might just be a strong second-place contender.
read more on beauty
The PS... Powder Bronzer will set you back just £3.50 and comes in very similar packaging to the real deal.
Primark bosses have even chucked in a brush to apply it too.
“Add a touch of warmth to the face with our PS... Powder Bronzer,” they said.
“It arrives in a handy mirror compact with a small brush, so you can touch up on the go.
“The bronzer is presented in a light, powder formula that’s infused with Vitamin E to help nourish the skin while delivering a pigmented sweep of colour.
“Use it across the cheeks and nose for a natural sunkissed look.”
Primark’s social media team took to Instagram to alert shoppers to the new drop - and it was met with plenty of joy.
“I brought the powder last week and I am totally obsessed with it,” Sarah quipped.
“I got this the other day and oh my god, it was so good,” Montana added.
Amelia gushed over the fact “Primark is duping everything”, while other shoppers vowed to hunt the product down for their make-up bag.
THAT'S NOT OIL...
The new bronzer isn’t the only luxury copycat that’s had Primark customers talking recently.
Its latest “golden goddesses” body oil received similar hype, given it’s a Tom Ford dupe that’s over £90 cheaper than the real deal.
READ MORE SUN STORIES
The PS... Pro Body Shimmer Oil will set you back just £4.50 for 100ml, compared to the Tom Ford Soleil Blanc Shimmering Body Oil at £97.
That means, for the same amount of product, the dupe is a whopping £92.50 cheaper.