Taylor Swift fans reveal ALL the merch on offer at her first UK concert – and exactly how much it costs

TAYLOR Swift is gearing up for the first stop on her UK Eras tour in Edinburgh on Friday night.

And as fans prepare to line the streets queueing up for the gig at the Scottish Gas Murrayfield Stadium, people have started sharing details of the Taylor merchandise that's going to be on offer - as well as how much it all costs.

Taylor Swift will be playing her first UK concert on her Eras tour in Edinburgh, Scotland, on Friday night
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Taylor Swift will be playing her first UK concert on her Eras tour in Edinburgh, Scotland, on Friday nightCredit: Getty
And fans have already been hitting the merch stands outside the Murrayfield Stadium to stock up on Taylor goodies
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And fans have already been hitting the merch stands outside the Murrayfield Stadium to stock up on Taylor goodiesCredit: TikTok/@unorganisedmummy
People who have queued for the merch have praised the organisation of the whole process
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People who have queued for the merch have praised the organisation of the whole processCredit: TikTok/@unorganisedmummy
One mum bought jumpers for her kids, and couldn't resist getting one for herself too
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One mum bought jumpers for her kids, and couldn't resist getting one for herself tooCredit: TikTok/@unorganisedmummy

The Unorganised Mummy took to TikTok to share a video of herself visiting the merch stand outside the stadium, which she praised for being "very organised".

While the queue looked "a bit intimidating" when she first arrived, she insisted it "really wasn't that bad".

She began queueing at 9.50am and at 10am the queue began moving "really quickly".

Staff were also coming around checking everyone was okay.

Read more Taylor Swift stories

She added that you don't need tickets to the shows to buy merch if you're there before 1pm.

However, her "one gripe" was that there were no prices on the outside of the tents, so "you have to wait till you're up there and then it's like panic.

"You know, when you're going into that frenzy where you feel like, 'I need to buy everything. I need it all'.

"Well, that was me."

She was only there to buy jumpers for her kids, but did end up getting herself one too.

While some people have complained the clothing is too small, she showed how the jumpers measured up to prevent anyone buying the wrong size.

I'm travelling 10,000 miles from Australia to see Taylor Swift in Edinburgh - a stranger even gave me a ticket

As well as the jumpers, she also picked up a Taylor tapestry, which was just £15 and "huge".

"The @Taylor Swift merch stand at @Scottish Rugby Murrayfield was so organised, I'm sure it will make the show night easier!" she captioned her video.

Amy Marie also took to her TikTok page to share a breakdown of everything on offer and the prices, including hoodies for £70 and T-shirts for £40.

Long-sleeved T-shirts were also £40, while a tote bag was £25 and a water bottle was £15.

A quarter zip jumper is priced at £65, a crew neck is £65 and a bracelet is £30.

Amy Marie concluded her rundown by revealing the posters are £15.

"This is Murrayfield," she captioned the video.

"We arrived at 10.15 and was back at our car by 10.45.

"Very organised!"

Is Taylor Swift's Eras merch worth the price tag?

AHEAD of going to see Taylor in action, Fabulous Digital Writer Leanne Hall weighs in on whether the merch is really worth the price tag:

"As a 29-year-old Swiftie who made it to the top 0.1% of Taylor listeners on Spotify last year, you could say I’m very excited to see her on the Era’s Tour in London later this month.

"With the three-hour long set list,  there’s no surprise Taylor was named Time Magazine's Person of the Year and fans lucky enough to get tickets know they’re about to watch the concert of the century.

"The Eras Tour catapulted the singer/songwriter into the billionaires club, and it’s no surprise when some UK tickets were going for almost £700 a pop.

"While tickets were expensive, her merch isn’t far off what most artists price their stuff at, and I for one will be spending hundreds to get my hands on sweaters and T-shirts from the tour.

"While £70 for a hoodie would make me think twice if I was shopping in a store, this isn’t a regular hoodie.

"Yes, you’ll look fabulous heading to the shops in it, but it’s also a piece of the day you get to keep forever to look back fondly on, and for me and many other Swifties, no price tag can match that."

"Thank you for this," one person commented on Amy Marie's video.

"Omg I think I’m gonna end up spending £175," another joked.

"Water bottle's a good deal. £30 at Take That!" a third wrote.

"Does anyone know what the parking situation is like for merch today/tomorrow?" someone else asked.

To which Amy Marie replied: "When we went this morning we just parked at Sainsbury’s and grabbed a Starbucks then walked around.

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"Parking up to 2 hours there."

Others revealed that the merch stand is card only, and is open until 8pm on non-show days.

She showed how the jumpers measured up, after some people complaining they were coming up small
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She showed how the jumpers measured up, after some people complaining they were coming up smallCredit: TikTok/@unorganisedmummy
And she got this huge tapestry for just £15
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And she got this huge tapestry for just £15Credit: TikTok/@unorganisedmummy
Another Swiftie shared a price breakdown of all the merch on offer
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Another Swiftie shared a price breakdown of all the merch on offerCredit: TikTok/@lovefromamymarie