Major US streaming platform confirms UK launch with critically acclaimed shows like The Last of Us

Max - formerly HBO Max - is finally coming to the UK.

And while Warner Bros. will have certainly mapped out its potential consumer market across the country and the rest of Europe - will Brits really buy into another streaming app?

Following the announcement, social media - unexpectedly - didn't flood with viewers exuding relief and excitement that their long wait was over.

Sentiment towards streaming apps is growing more sour worldwide, but particularly in the UK, as consumers feel 'nickle and dimed' into price hikes.

Netflix, Disney+ and Amazon Prime Video all either increased their subscription costs last year, or brought previously free features behind a paywall.

That, alongside a Netflix-induced trend to block account sharing among family and friends, has left consumers feeling either ripped off - or that they need to trim down the number of apps they watch.

Plenty of social media users have vowed to stop paying for another streaming service, and are instead hopping from one to the next with monthly memberships.

Where this decision will leave Sky and Now TV is also in question, but it could make their offerings less attractive to consumers.

"It isn't until 2026, but I am certainly not paying £6 a month for Sky's own content," one viewer wrote on X (previously Twitter) following the Warner Bros. announcement.

Do you have room in your life for another app?