Amazon slash 50-inch Toshiba TV from £450 to £299 in superb early Christmas deal
AMAZON is offering a discount on a 50-inch smart TV that features its very own Fire TV platform - and it's proved a big hit with shoppers.
Shoppers have been snapping up the Toshiba UF3D for 25% less than usual - it's been reduced from £450 to £299.
- Toshiba UF3D 50-inch Smart Fire TV, £298.50 (was £450) - buy from Amazon
We spotted this gem of a deal while we were scrolling through Amazon's best-selling TVs page: always a good place to look for bargain tellies.
This ample-size Toshiba telly has actually been hovering around the £399 mark for a while, but now it's plummeted down to £298.50.
Interesting, this 4K smart TV actually contains some tech developed by Amazon itself.
Amazon's Fire streaming platform isn't just built into its own devices - streaming sticks, televisions - you'll also find it built into the devices of other brands, such as Toshiba.
The Fire platform is widely respected across the industry and is essentially a hub for streaming apps and services: you've got instant access to Netflix, Amazon Prime Video, Disney+ and the rest.
Alongside the Fire credentials you've also got Dolby Atmos audio, and an Ultra HD screen that's powered by Toshiba's Tru Picture Engine, which automatically upscales and perfects whatever your watching.
Unsurprisingly for a TV that comes with Amazon's Fire platform, it's also operable with Alexa voice control.
It's not just the 50-inch set that's on offer right now: the 55-inch model has dropped to £328.
The largest model in the range, the 65-inch, has fallen from £549 to £399.
It's the 50-inch model that's enjoyed the largest price drop, and is a solid choice for shoppers with average-sized viewing spaces (remember, just a few years back a 50-inch telly was considered absolutely enormous).
If you're not sure what size television is right for you, read our what size TV should I buy explainer - there's actually a pretty simple rule of thumb involved.
This television currently has an average rating of 4.1 out of 5 on the Amazon website and is met with a wave of positive reviews.
One shopper, who bought the set for their grandmother, writes: 'This Toshiba Fire TV is absolutely amazing value for money! The set is super-smart, picture quality is fantastic and the audio is loud, crisp and super-clear! My nan is over the moon with the TV.'
Another buyer says: 'The picture looks crystal-clear. It’s got all the regular apps like iPlayer etc. Setup-procedure was faultless, very easy. Easy to navigate menus. Nicely laid out remote.'
The discount is actually a bit of a surprise during what's typically a pretty quiet period for deals: the lull between the Black Friday and Christmas and Boxing Day sales.
If you're planning on holding back your spending until the peak festive period, make sure you take a look at what we've got listed on our Boxing Day TV deals round-up.
- Toshiba UF3D 50-inch Smart Fire TV, £299 (was £339) - buy from Amazon
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