Christian Dior postpones mega event fashion show in Hong Kong

The mainland Chinese economy is facing challenges in maintaining the 5.2 per cent growth it achieved last year amid property market turmoil and fluctuations in global demand. Its exports fell 5 per cent in 2023 from a year earlier.

Louis Vuitton holds a fashion show on the Avenue of Stars in Tsim Sha Tsui last year. Photo: Jonathan Wong
The Dior event, expected to cost about HK$100 million, has been much-touted since Louis Vuitton’s first runway show in Hong Kong last November drew more than 1,000 attendants, including hundreds of VIPs.

“It was primarily a commercial consideration,” the source said.

The Post has reached out to Dior’s parent company LVMH for comment.

Dior artistic director Kim Jones was to present the men’s autumn collection at the terminal, located at the site of the former Kai Tak airport and nearly 1,000 visitors, including the company’s overseas VIPs, were expected to attend.

Leading Hong Kong think tank unveils broad plan to sharpen city’s tourism edge

Culture and tourism minister Kevin Yeung Yun-hung in January counted the Dior show as one of the city’s 80 mega events slated for the first half of the year that would bring “joy and pride” to locals and tourists, as well as burnish the city’s image on the international stage.

The show was not due to receive any government funding.

Dior’s global ambassadors include Taiwanese superstar singer Jay Chou, Korean BTS’s Jimin, Blackpink’s Jisoo and Haerin of the K-pop girl group NewJeans.