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Designer and founder of AJOSEPO, Tofi Caroline Adedoyi revealed the jewellery industry is undergoing an exciting transformation.

Big gold earrings - OUT

Chunky gold earrings inspired by the '80s have fallen out of fashion. Instead, there is a growing shift towards nostalgic '90s jewellery pieces like hoop earrings that convey elegance and sophistication in 2025.

Bold stack rings - IN

Stacking rings are set to make a bold statement in 2025. Expect to see asymmetrical stacks featuring irregular shapes and sculptural designs, adding depth and character. Remember to use odd numbers for a more dynamic look—stacking three rings creates a visually engaging and harmonious effect. And choose stackable rings made from solid precious metals such as silver and gold, rather than gemstones for a more sophisticated appearance.

Chunky statement pieces - IN

While 2024 focused on rectangular paper clip motifs, 2025 will showcase circular forms. This trend is evident in various pieces, including earrings that sway gently in the light, bold necklaces that fluidly drape around the neck, and bracelets and rings that feature soft, rounded shapes.

Silver jewellery - IN

Silver jewellery continues to be a popular choice this year, celebrated for its versatility and understated elegance. Its sleek, cool-toned finish makes it a perfect accessory for casual outings and formal events, allowing for effortless transitions.

Colourful gemstones - IN

The jewellery scene is experiencing a vibrant resurgence of bold and colourful gemstones. Striking stones such as luminous quartz, rich black onyx, and fiery red agate dominate designs, providing a refreshing alternative to traditional pearls.

Conscious sustainability - IN

Eco-friendly materials, ethical sourcing, and responsible production practices are now essential elements of contemporary jewellery. The focus now lies on utilising ethical gold, recycled metals, and lab-grown diamonds, ensuring that aesthetics do not come at the planet's expense.

Tip: Research a jeweller's ethical and sustainable practices before purchasing to ensure their values align with yours. At Ajosepo, we exclusively utilise recycled materials, reducing the demand for new mining and minimising our ecological footprint.