AN entrepreneur who won investment from Sara Davies has revealed exactly what the Dragons' Den star is like.
Viewers of the BBC One business show watched Alex Street appear in the den, looking for a £50,000 cash injection for his football jersey business.
Called Mystery Jersey King, customers pay for a football shirt by only selecting their size.
The business model sees a 'mystery box' delivered to the customer's door containing their jersey.
Businessman Alex had asked the Dragons' Den tycoons for £50k in exchange for 10% of his business.
While his pitch got off to a rocky start as he awkwardly didn't know key numbers, Sara Davies was the only dragon to throw him a lifeline and offer him a deal.
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Some viewers might think the dragons have minimal contact with every entrepreneur but Alex has said that's not the case with Sara, 40.
Speaking exclusively to The Sun, he explained: "Genuinely, what you see on screen is what you get off screen.
"And there's no hiding with that. She's been fabulous for me.
"Her whole team have been great with me. They understand that my weakness is my weakness, as most of the nation knows now.
"But that's where they're helping me to look after that. And then they want me to flourish with the brand and the sourcing that I do."
After Alex fudged his numbers on the Beeb hit, Sara offered him her cold-hard cash with a condition.
She handed over the £50,000 for 15% of the business - which drops back to 10% if Alex repays her investment back in full by 18 months.
He continued: "She is pretty hands-on. She ran a boot camp in September, October.
"Even that was a little overwhelming because you're hearing from the team, different parts of the agency and stuff like that. But they put on a real workshop clinic for a couple of days, which was incredible.
"And you get full, no-limit access to everything, which was wonderful. But even then, there's still follow-up there. There's WhatsApp groups. And that's really what it's all about.
"Because someone like me who's gone into the investment and that, I'm a small business that all I care about is making every customer happy with a mystery box. I want every customer to have a Kinder Egg of the football shirt."
Dragons' Den stars - past and present
Dragons' Den has been on our screens since 2005 and sees entrepreneurs enter the Den to try and win investment for their businesses from the Dragons.
Over the years there have been many wealthy investors sitting in the famous seats, here's a rundown of them all and how long they were on the show for.
- Peter Jones - series 1 - present
- Deborah Meaden - series 3 - present
- Touker Suleyman - series 13 - present
- Sara Davies - series 17 - present
- Steven Bartlett - series 19 - present
- Duncan Bannatyne - series 1 - 12
- Rachel Elnaugh - series 1 and 2
- Doug Richard - series 1 and 2
- Simon Woodroffe - series 1
- Theo Paphitis - series 2 -10
- Richard Farleigh - series 3 and 4
- James Caan - series 5-8
- Hilary Devey - series 9 and 10
- Kelly Hoppen - series 11 and 12
- Piers Linney - series 11 and 12
- Nick Jenkins - series 13 and 14
- Sarah Willingham - series 13 and 14
- Jenny Campbell - series 15 and 16
- Tej Lalvani - series 15 - 18
- Emma Grede and Gary Neville were guest Dragons during series 21.