Weetabix confirms it has axed one of its ‘best’ cereals leaving shoppers ‘heartbroken’
WEETABIX has confirmed it has axed a popular cereal leaving shoppers "genuinely gutted".
The cereal maker told The Sun it has discontinued one variety of its popular wheat biscuits after launching the flavour just two years ago.
Weetabix added Lyle's Golden Syrup wheat biscuits to its line up in April 2022, but has now dropped it from its offering.
A spokesperson confirmed a decision was made to stop manufacturing the cereal in the summer.
A number of shoppers have taken to social media, including X, formerly Twitter, and Facebook, gutted about the variety being axed.
A post from one shopper on the Discontinued and Nostalgic Snacks and Blasts from the Past Facebook group shared a photo of an email received from Weetabix confirming the cereal had been dropped.
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Hundreds have liked and commented on the post, with some devastated about the decision.
One said: "This was the best one!"
Another added: "Well that explains why I can't find it anywhere. Gutted."
And a third commented: "My son was heartbroken he loved theses."
One, posting on X, said: "No mate, I’m genuinely gutted that Weetabix seem to have discontinued the Golden Syrup version.
"I have them every day mixed with the normal ones."
A second posted: "Is there anywhere that I can get the Golden Syrup Weetabix from now?
"This is the second time they have disappeared from the shelves and I am heartbroken.
"Every morning I had a mixture of two normal and two Golden Syrup’s - the perfect combination and now they’ve gone."
A Weetabix spokesperson said it was "proud of its broad range of nutritious and tasty Weetabix cereals, and regularly review the line up in response to changing tastes and requests from our fans".
They added: "We want to thank all our fans for their brilliant support and hope they can enjoy new favourites from Weetabix Original, Chocolate, Banana flavour, Oatibix, Protein, Minis Chocolate or Fruit and Nut."
Any fans of the Golden Syrup Weetabix can still get their hands on them as retailers shift the last of any stock.
Ocado is selling a 24-pack for £3.70 while Amazon is selling the same size for £17.
Other shoppers on Facebook have shared a nifty hack for recreating the iconic cereal - buying the original version and adding your own Lyle's Golden Syrup.
One said "just buy plain Weetabix & some golden syrup" while another added "just put golden syrup on them. Was doing it before they were even a thing."
It's not the first time in recent months shoppers have been left disappointed after finding out their favourite cereal has been axed.
Last month, Kellogg's confirmed it had discontinued Coco Pops Rocks leaving customers gutted.
One online said: "Plssss bring them back. Will pay good money."
Another commented "I miss Coco Pops Rocks" while a third added "bring back Coco Pops Rocks".
It came just days after The Sun revealed Kellogg's had scrapped All Bran Golden Crunch from shelves with shoppers left fuming.
It's worth bearing in mind, retailers and manufacturers regularly discontinue products from shelves if they are in low demand, to keep up with trends or if they want to push new products instead.
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Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are a number of reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for an alternative that's cheaper, especially when costs are rising in order to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away, but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
In other retail news, Home Bargains has confirmed it will close its branches for three days over the festive period.
Plus, Aldi’s sell-out winter gadget to avoid putting the heating on is returning to shelves in days.
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