THE Apprentice contestant who was found in a hotel room with a female rival is a hunky tele-marketing expert, we can reveal.
Keir Shave, 27, is the man rapped by TV bosses accused of breaking the strict “no touching” rule with fellow contestant Amber-Rose Badrudin, 24, while filming in Turkey for Lord Alan Sugar’s forthcoming BBC series.
It comes after The Sun on Sunday exclusively reported last month that Amber-Rose had been spotted with a fellow male contestant through a window by a member of the crew in Cappadocia, Turkey.
She also wrote him a love letter when he was on the brink of being axed during a later task in the competition.
And now we can reveal that contestant is Keir, an entrepreneur from Leeds.
A source said: “Keir appeared to be trying to cover himself when the welfare team knocked at the door.
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“He quickly scurried into the bathroom to avoid being spotted.
“It’s a strict rule in their contracts with production company Naked that contestants mustn’t have relationships with each other, and most certainly shouldn’t share a room together.
“Amber-Rose and Keir were both invited to a meeting when they returned to London by a senior member of the production team.
“They were reminded that it was a professional show and that these instances reflect badly on the reputation of the series.”
The names for the line-up for the new series of The Apprentice are due to be unveiled by the BBC at the end of this month.
Keir is listed as the director of telemarketing service - Parallel Partnerships - on Companies House.
The website states how Keir founded the business after he was made redundant in March 2023.
His bio reads: “A true case of ‘pivoting’ led me to kickstart Parallel Partnerships within a week and grow it rapidly and sustainably.”
In August last year he shared on Instagram that he was travelling to London from Leeds and shared snaps of Canary Wharf - the capital’s business district.
The show’s contract rules state: “Candidates shall not engage in any intimate physical contact and/ or sexual activity with any other candidate or crew member or member of the production team during the competition.”
Production bosses enforced the no-sex rule after years of candidates forming relationships.
Amber-Rose, who runs an Asian food retail business, had been in a four-year relationship with her business partner Michael Nguyen but they split, although it was not made clear when.
A spokesman for The Apprentice said: “We would not comment on speculative stories regarding anyone who may or may not be a candidate on The Apprentice and only could once the official line-up for series 19 is announced.”
A source said: “Naturally, all candidates have formed friendships whilst living and working together during filming.
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“Amber-Rose and Keir were a support for one another during the process and maintain their relationship is platonic.
“Like all candidates, the pair are hardworking professionals and have only ever been focused on the show.”