Amazon shoppers rush to buy 40-inch TV with ‘fantastic picture’ reduced from £329 to £199

WE'VE spotted an exceptional TV deal on a budget television on Amazon.

Shoppers are currently racing to pick up the 40-inch Hisense A4K television for £199, down from £329 - that's a 40% discount.

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Amazon shoppers have been dashing to pick up Hisense's 40-inch A4K for 40% less than usual

Mid-January is a typical a quiet time for tech deals, but Amazon always has a few TVs on sale and this one seems like a genuinely decent deal.

We spotted this Toshiba television on the retailer's best-selling TVs page - no doubt that chunky £130 discount is one major reason it's proved a hit with shoppers.

A quick look at the specs and features tells us that the Hisense A4K looks like an unapologetically no-frills, budget-friendly Full HD TV that at 40 inches, is pretty modest in size.

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Because it's on the smaller side, we'd say this television is a great choice for anybody looking for a smaller set for a bedroom, or even the kitchen.

Of course, it will still be perfectly fine in smaller living rooms: we never suggest you buy a big TV for its own sake.

Read our what size TV should I buy article to find out more about selecting the right size television for your viewing space - there's a solid screen-to-viewing-distance ratio you should use.

Despite a price tag on the right side of £200, the A4K still sports some impressive-looking features, such as an AI-powered Sports Mode that will automatically detects any games being played, and will sharpen and enhance the image.

The in-built Vidaa smart platform acts as the central hub to all the usual channels and streamers, such as Netflix, Amazon Prime Video and Disney+.

Shoppers on the Amazon site have given this an average rating of 4.4 out of 5, along with a solid list of positive reviews.

One buyer writes: 'The TV in our bedroom had given up the ghost after many years... so thought we would look for another. This one fitted all the requirements: good size, excellent price, actually unbelievable!'

Another shopper has commented: 'No complaints over [this] TV... fantastic picture and sound.'

Meanwhile, another buyer - who picked up the TV during Amazon's Black Friday sale last November - calls this 'the best deal all year' (and keep in mind that the A4K was only £2 cheaper then than it is now).

Discover more top deals and savings at your favourite tech retailers by heading to Sun Vouchers. Sun Vouchers is the one-stop shop where you can find hundreds of discount codes for top chains including Currys, Argos, AliExpress, Dyson and more.

The last major TV deal we covered was on the Toshiba UF3D, which was reduced from £375 to £229 in Amazon's Boxing Day sale.

Not sure how to get your new telly on the wall? Read our step-by-step guide on how to wall mount a TV.

Head to our shopping tech hub, where we've covered more deals on TVs, mobiles, earbuds and other devices.