Made in Chelsea stars reveal side hustle will earn them £1.2million this year – and it’s miles away from reality TV
MADE In Chelsea has millions of pounds in wealth among its cast members - but most of it is inherited.
Two stars from the E4 show, however, are set to earn an impressive £1.2million this year from their own personal business venture.
Rather than borrow cash from the bank of mum and dad, Harvey Armstrong and Sam Holmes are sitting on their own fortune thanks to a lucrative side hustle.
The pair have been busy growing their own craft lager company Prime Time larger - and they have now been name-checked by Forbes.
The lads have made it into the 30 Under 30 - Europe - Art & Culture (2024) list, with the financial publication stating: "The London-based pair, who have appeared on reality TV show Made In Chelsea say they expect to see $1.6 million in revenue in 2024."
And best mates Sam and Harvey are thrilled.
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Speaking exclusively to The Sun, Sam said: "I am truly honoured to join the Forbes 30 under 30 class of 2024.
"Back in 2021, Harvey and I embarked on a journey to revolutionise the way that people consume beer.
"It really doesn’t get more ambitious than this as a challenger brand, but with half of beer drinkers demanding better-for-you beer without compromise on taste, there’s no reason why Prime Time can’t make a dent."
He added: "As a founder this is a huge milestone achievement, and certainly one I’m extremely proud of – it’s pure magic.
"On behalf of myself and the team I want to thank Forbes for their recognition. It’s very humbling to join such an incredible alumnus, many of which have inspired me on my own journey.
"Thank you to all who have joined us on our journey so far. Our NEDs, investors, advisors, trade partners and most importantly our loyal community of beer drinkers."
Sam and Harvey both joined the cast of MIC when the gang jetted out to Buenos Aires to film in 2019.
At the time, Harvey was in a relationship with Sophie Habboo - who is now married to Jamie Laing - and he went on to date his co-star Emily Blackwell.
It all ended in tears, however, when Emily discovered he had cheated on her.
During their first few episodes in Buenos Aires, the pals said in front of the cameras that they were there "on business".
Harvey has since admitted they were using the show to "promote" Prime Time larger.
Their larger is gluten-free, low-sugar and has just 95 calories per can. The pair have also launched a caffeine-infused version, too.
Speaking on Chloe Bisson's Inspired By podcast, Harvey confessed: "We were going to use the show to promote what we were trying to do. But you can't wear anything branded on TV.
"That's why I've got it tattooed here."
Harvey showed Chloe a 'Prime Time larger' tattoo on his wrist, which he says he tried to repeatedly flash to the cameras.
When asked if he would do MIC again to help grow the business, he replied: "Yep, 100 per cent."
Harvey has also opened up to The Sun about his newfound wealth and insisted it is all generated by himself and Sam.
"I haven't had a penny from my parents since I moved out when I was 18," Harvey previously said.
"People probably think I'm wealthy, that I don't need to work and I've been handed loads of money to get this business off the ground, but it's not the case.
"I'm from a very modest background and I'm very much business-driven. There is definitely a perception of all of us on Made In Chelsea being these rich, trust fund babies.
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"That's not to say there aren't a few of those on the show, but there are also guys and girls who are really hard working, driven and see the value in what they can bring.
"It's frustrating, but they're going to think what they're going to think."
