IT'S the bag that's taken over our social media feeds and magazines - the viral Longchamp accessory.
And if you still haven't purchased the must-have bag for the summer season ahead, you'll be delighted to hear bargain hunters have found a store where you can purchase it for a fraction of the price.
With the same minimalist feel as many designer bags, the Longchamp Le Pliage tote is a classic for a reason - and it's even been approved by stylish royals, such as Kate Middleton and Princess Anne.
However, if you, like many cash-strapped Brits, can't afford the hefty designer price tag of around £100 to £120, best plan a trip to the high street.
One cash-savvy shopper, Olivia Molyneux, recently spotted the influencer-loved bag at the discount store, TK Maxx, where it was selling for four times less.
The gorgeous accessory, she shared in a video on TikTok, came in a lovely baby pink colour, making it the perfect pick for the warmer months.
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The spacious bag, which had been slashed for a purse-friendly £29.99, is a great option for everyday wear when running errands - or heading to the airport for a sunny holiday.
Just like with all Longchamp bags, the TK Maxx offer came with the iconic brown handles and the signature logo with a jockey on a race horse.
Meanwhile, the brown leather flap on the side was completed with a chic golden button detailing - ideal for looking chic on a budget.
Urging fellow fashionistas to not sleep on the Fabulous deal, Olivia wrote in her video: ''Run, don't walk to TK Maxx.''
A fan of the French designer, the style lover confessed she already owned the same bag but in navy - and had paid an eye-watering £110 for it.
According to the 21-year-old fashionista, she had spotted the more affordable version of the bag at Leicestershire branch and this was the only colour available.
''Was a crazy steal!'' the lucky customer went on.
Needless to say, fellow TikTok users couldn't believe the price difference, as hundreds flocked to comments to tag their friends and family.
One person had seen the clip a little too late, writing: ''Help I paid £110 for mine.''
How Does TK Maxx Flog Designer for Cheap?
- TK Maxx follows an off-price business model to get designer products for cheap
- It buys merchandise from various brands and designers at a discount and then sells it to customers at lower prices than traditional retail stores
- The selection at its outlets often includes overstocked items, last season's styles and goods from cancelled orders.
- The Gold Label is a premium collection of designer and luxury products offered by TK Maxx.
- If you love designer clothes, this is the tag you want to look out for on pieces.
Another chimed in: ''My TK Maxx is broken, why is there never good stuff in there.''
''I’m sorry WHAT,'' someone else was in total disbelief.
''I found off white in ours,'' a fourth fan of the store claimed.
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Why is Longchamp bag so expensive?
Since its inception, the family-owned business has stood for traditional craftsmanship and high-quality materials.
Most of the hides it uses to manufacture the viral accessories come from France - however, some are also sourced from Italy, the Netherlands, Spain, and South America.