CELEBRITY Big Brother fans pointed out that a key part of the show was missing.
Curious viewers turned to Digital Spy to find out why the segment hadn't aired yet.
CBB fans were puzzled by the absence of the Shopping Task.
One user took to Digital Spy and asked: "What's happened to the Shopping Task?"
Many eagle-eyed users replied with one writing: "Not a mention of it so far, or is it luxury budgets all the way in CBB?
"C'mon BB, arguing over food has been a staple since series one."
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After doing research, another user took to the forum and wrote: "Usually they are once a week,. Last series for reg BB they started them on Monday/Tuesday.
"Maybe with the first few days they didn't want to start it. I assume they will begin their shopping task on Sunday to be shown on Monday. And they usually last 2-3 days.
"Just looked at WIki, last year they had it start on Day 4."
One user suggested that the Shopping Task was being held off to make the experience more comfortable for Sharon Osbourne who will only be in the famous pad for a total of five days.
The user wrote: "I have a feeling once Sharon leaves, the shopping tasks will start or punishments and lack of drinks/food drama will kick off."
Sharon, who is sleeping in a separate room to the rest of the housemates, explains her short stay is only so she can be with her husband, rocker Ozzy, 75, who has Parkinson’s disease.
Sharon said: “I don’t want to stay away from Ozzy for too long.
"We’re so close as a family.
“I don’t think I have ever gone a week without talking to any of them, ever.
“Through fights, feuds, everything.
"We still talk and this will definitely be the longest.
"I don’t know how I’m going to cope.”
The star is earning a whopping £100k-a-day for her guest stint on the show.
