‘Legendary’ Coca-Cola bottles back in UK shops from TODAY – 12 years after being discontinued
A PARTICULAR kind of "legendary" Coco-Cola bottles are back in UK shops from today - 12 years after being discontinued.
The comeback is inspired Gen Z's quest for "authentic connection," the beloved brand has said.
In 2013, Coca Cola's "Share a Coke" campaign saw customers able to buy a range of personalised cans and bottles.
Among the most popular products was the classic coke bottle, with the customer's name printed on the logo in place of the brand name.
On May 1, the new and improved launch will offer even more names to choose from, including nicknames, surname and pet names.
These will be particularly marketed towards the younger generation, according to the brand.
read more money news
Buyers will be able to pick bottle with terms like “My Bestie”, “My Bae”, “My Mate”, “My Fam” and “My Day One.”
And, they can ever scan a QR code to create a totally unique tag.
Coca-Cola will then introduce a new feature of the campaign this summer - called Coke Memory Maker.
The online digital experience allows you to create memes with your friends and family and lets you make your own videos.
"Share a Coke" was first rolled out in Australia, where it quickly soared in popularity, before being rolled out in 80 countries around the world.
Advertising bosses received plaudits for their work on the campaign - with multiple awards at the Creative Effectiveness Lion Awards at Cannes.
The re-launch will be another global campaign, according to Coca Cola.
Elodie Peribere, Senior Marketing Director UK & Ireland, said the company was "excited" bring back the iconic bottles.
She said: “‘Share a Coke’ is about celebrating the magic of human connections, one personalised Coca-Cola pack at a time.
"Returning after its initial popularity in 2013, we’re excited to be able to give consumers more ways to connect over a Coca-Cola.
"Given the nation’s fondness for nicknames, Brits have the chance to personalise a can with a surname, term of affection or nickname of choice, meaning people can create something totally unique to them."
It comes after fans raved over the company's new Bacardi & Coca-Cola ready-to-drink beverage, hailing it a "game changer".
Read More on The Sun
The drink is a take on the famed Cuba Libre cocktail.
The 250ml cans have an RRP of £2.30 and are 5 per cent alcohol by volume (ABV).