SKY SPORTS' Deadline Day broadcast was interrupted by a fan holding rubber genitalia.
Reporter Kaveh Solhekol was stood outside Chelsea's Stamford Bridge when the incident occurred.
The journalist was giving viewers an update on Jadon Sancho's potential move to the Blues from Manchester United when a fan wandered behind him.
He reached into his pocket and appeared to pull out a sex toy from his pocket.
The man stood directly behind Solhekol and waved it towards the camera.
A Sky Sports News employee tried to usher the man off screen.
But they then swiftly decided to cut the live feed and return to the studio.
Fans could not believe it, with one saying: "Instant classic."
Another added: "Deadline Day is well and truly back."
A third laughed: "This is beautiful."
When Sky Sports News went back to Stamford Bridge for another transfer update, Solhekol had re-located.
He was instead broadcasting live from a terrace opposite the ground away from any potential unwanted guest appearances.
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