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Alibaba sets US$142 million promotion to waive delivery fees for Hong Kong’s Taobao users
Alibaba Group Holding has earmarked 1 billion yuan (US$142 million) to waive delivery charges on Taobao users in Hong Kong for each order that costs more than 99 yuan during this fourth quarter.
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The three-month campaign covers categories such as fashion accessories, electronics, skincare and cosmetic products on Taobao, according to Alibaba, owner of the South China Morning Post, at an event in the city on Thursday.
“Hong Kong has always been one of the most important markets for Alibaba,” said Ye Jianqiu, general manager of Tmall Taobao World, the overseas unit of Alibaba’s Taobao and Tmall Group, at the event. “We hope that Taobao could truly become a reliable friend to Hong Kong users, residents and families.”
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Taobao users can pick up their orders at more than 800 delivery stations across the city operated by Alibaba’s Cainiao Smart Logistics Network, the company said.
Alibaba decided to launch this Hong Kong promotion in October because the fourth quarter is always the company’s peak sales season, according to C.K. Chan, head of Hong Kong and Macau operations at Tmall Taobao World.