A POPULAR beer brand has launched a loyalty scheme with free event tickets and exclusive merchandise up for grabs.
Fans of Italian-founded lager brand Peroni will have the chance to earn points as they sip with the new scheme.
Points can be collected whether you're enjoying a drink in a pub, bar or at home and cashed in for rewards including merchandise and tickets to events.
Lager fans can claim points by following QR codes on products and uploading pictures of their beers and receipts.
Members of Club Peroni will receive one point for every £1 spent on eligible products purchased from participating retailers, or five points when purchasing a pint, half pint or bottle of Peroni from participating pubs, bars and restaurants.
The points can then be cashed in at the Club Peroni online store.
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Rewards currently up for grabs include the chance to win two tickets to Hydeaway to see acts including Sabrina Carpenter as well as competitions to attend gigs starring Olivia Rodrigo and Zach Bryan.
Points can also be cashed in for exclusive merchandise with a Peroni notebook available in exchange for 50, a beach bag for 100 and a branded bucket hat for 200.
Those with 150 points can also exchange them for four bottles of non-alcoholic beer.
The Italian lager has also teamed up with Ferrari to offer fans the chance to cash in their points for exclusive branded goods.
A Ferrari water bottle will set you back 200 points, while a red Ferrari cap can be claimed in return for 200 points.
Peroni is not the only beer to reward customers for their loyalty.
BrewDog has a Planet BrewDog reward scheme, while Titanic Brewery allows customers to collect points every time they visit one of their pubs.
As well as offering rewards through its own scheme BrewDog allows customers to cash in their Tesco Clubcard points at the bar.
Many restaurants also offer loyalty schemes to allow fans to save money on their favourite dishes and drinks.
There was further good news for beer-lovers earlier this week when the opening of a huge new Wetherspoon pub was brought forward.
However, fans of the pub chain have been warned they could be paying up to 130% more than others based on where they drink.
The Sun compared prices of three top drinks - a pint of Carling, a pitcher of Blue Lagoon cocktail and a pint of Strongbow - at 179 Wetherspoons pubs across England to reveal where you can grab a beverage for less.
And, as the sun makes an appearance beer lovers have been going wild for this gadget that can ensure your drink is kept cool this summer.
What is loyalty pricing?
You may have heard of loyalty pricing, but do you know what it is?
Sainsbury's, Tesco and Morrisons are three supermarkets that offer customers signed up to their loyalty schemes exclusive discounts - known as loyalty pricing.
All three retailer's schemes, Nectar Card, Clubcard and More Card, are free to sign up to as well.
The obvious advantage to loyalty pricing is that you can save potentially hundreds of pounds a year on your shopping, all without spending a penny.
But different supermarkets offer exclusive discounts on different products, so do some research before doing your shopping.
Either way, be wary of supermarkets artificially inflating prices to make it seem like you're getting a better deal than you are.
A previous investigation by consumer group Which? found Sainsbury's and Tesco have increased the price of everyday goods then slapped loyalty prices on them thinking customers wouldn't notice.
Either way, it's worth shopping around though.
Supermarkets change their prices all the time, sometimes multiple times daily, so it's worth researching to ensure you're getting the best price on an item.
You can use websites like Trolley to see how the major supermarket's compare in terms of price on any number of goods.
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