People are only just realising there’s a smart reason why Starbucks always spell your name wrong – & it’s not by mistake

HAVE you ever have your name misspelled by a Starbucks barista?

Is your name Kate but you once were served an iced latte with ''Cate'' written on the cup? Or perhaps you're Leanne - but according to those working at Starbucks, you're now Lee?

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Well, according to one business whizz Brandon (@brandon_.marketing), it's not an honest error or the worker simply hearing your moniker wrong amongst all the noise in the background.

Turns out, the name misspelling is actually a part of their strategy to grow the business and get you, the customer, involved in the game, too, he claimed.

Taking to TikTok, Brandon explained how ''Starbucks manipulates you'' whenever you pop in for your daily cup of Joe or a warming cup of tea and why getting your name written wrong is a ''trick''.

''If you have ever ordered a coffee at Starbucks, you should know they ask for your name to write it on the cup.

''Most of the times, your name is misspelled,'' the guru said in the video.

''No, the barista is not playing with you - they know well how to write your name.

''This is simply a strategic move by Starbucks to increase their brand awareness.''

The logic behind the move is pretty straightforward - amused by the misspelling, customers are more likely than not to share the mini blunder on their social media feeds for their friends and audience to see.

''This is gold marketing for Starbucks - because it;s free and very authentic.

''They found a way to gain visibility without spending anything and while making fun of people's names.''

Whilst on the topic of food and beverages, did you know there's a reason all big fast food chains have at least one form of yellow in their logos?

Whether it's McDonald's, Wendy's, Burger King or KFC, a number of popular eateries use this colour - and according to psychologist and leading colour expert Karen Haller, it's a deliberate choice.

"Looking at the positive psychology qualities of red and yellow in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention,'' she said.

"Yellow triggers the feelings of happiness and friendliness.

"When you combine red and yellow it's about speed, quickness.

"In, eat and out again."

Colours, Karen continued, are a far more efficient way to lure in hungry customers.

She added: "Yellow is also the most visible colour in daylight, which is why the McDonald's M can be seen from a far distance.

"The language of colour is communicated quicker to the brain than words or shapes as they work directly on our feelings and emotions."