Greggs announces huge menu shake-up with new burgers as it tries to take on McDonald’s and KFC
GREGGS has announced a huge menu shake -up with new burgers as it tries to take on McDonald's and KFC.
The no-frills bakery chain said today it would introduce a new chicken burger and wrap to menus as part of its hot made to order range.
The cafe only recently started pivoting away from its classic bakes and rolls, as it grows its presence on the high street.
Back in May, its launched a new fish finger sandwich and wrap, which delighted customers.
Greggs will now sell a BBQ crispy chicken burger for £4.
This comes with BBQ sauce and mayonnaise in a soft corn top roll.
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It will also begin selling a BBQ wrap, which comes with southern fried goujons for £3.80.
Both items are part of the Hot Sandwich Deal, which includes any hot sandwich, wedges, or side salad and a drink for £4.95.
They will land on menus this Thursday, February 6.
It will rival the likes of McDonald's and KFC who also sell a range of wraps and burgers.
The hot, made-to-order range is now available in over 150 shops, with plans to double its availability to 300 shops by spring.
Elsewhere, in shops nationwide, Greggs said it would bring back its Katsu Chicken Bake.
This comes with chicken breast in a Japanese-inspired Katsu style curry sauce, wrapped in puff pastry.
For those with a sweeter tooth, the Cherry Bakewell Muffin is also back.
Meanwhile, the Cinnamon drinks range is returning to the menu including the Cinnamon Swirl Latte and Cinnamon Flat White.
It comes as Greggs is planning to open between 140 and 150 shops this year, adding to its existing 2,618 shops.
Greggs toasted more than £2 billion of sales in 2024 for the first time, a 11.3% increase on the previous year’s £1.8 billion. The firm opened 226 shops last year.
The bakery chain said that it had high demand for its festive flatbreads, festive bakes and gingerbread lattes in the run-up to Christmas.
Its like-for-like sales have slowed to 2.5%, which it said was down to a slip in high street footfall.
Greggs is focusing on more railway shops and travel locations, where the price of some goods are significantly higher, reflecting expensive shop rents.
How to save money at Greggs
Every now and then Greggs will offer freebies and limited time rewards for customers - particularly if it's got new products to introduce.
At Greggs you can get a FREE treat on your birthday, but you need to have signed up for the rewards app to claim it.
It's a free app and once you've added your birthday you'll get voucher on the day to show in-store for one free cupcake, cream cake or doughnut.
There's no need to panic if you don't make it to a Greggs on your actual birthday, as it's valid for one month afterwards.
There are other ways to enjoy Greggs' baked goods while watching the pennies.
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Iceland sells Greggs products you can heat at home - and you'll often find it's a much cheaper way to get your pastry fix.
You can grab a box of four sausage rolls for £3 - a saving on buying four separate rolls from Greggs.
Greggs in numbers
Did you know Greggs sausage rolls have 96 layers of pastry?
The first Greggs opened in 1951 on Gosforth High Street.
There are also 2,473 shops around the country — a thousand more than McDonald’s.
Greggs is now valued at £2.6billion thanks to its budget deals.
Nearly £2 in every £100 spent in UK hospitality is done in a Greggs.
Newcastle still remains the sausage roll capital of the UK, with Geordies scoffing 17.9 million of them a year.