QuantaSing, China’s Leading Adult Learning Platform, Established Hong Kong Presence and Offers Insights on the Silver Economy

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Over the long term, China continues to be a growing economy. In conjunction with an increase in life expectancy and a decrease in fertility rates, its growth is leading to a significant demographic shift. The country is gradually evolving into what is often referred to as an “aging society”. This demographic transition is reflected in the changing shape of China’s population pyramid, which is moving from a traditional pyramid form to more of a pillar shape, with markedly different age distribution. A key aspect of this shift is the emergence of the ‘silver demographic’, a term used to describe individuals aged 45 and above, who are increasingly becoming a powerful force in the consumer market. However, the market for products and services specifically designed for this demographic is still in its early stages. This presents a substantial opportunity for investment and growth, given the potential size and influence of the silver demographic.

QuantaSing, recognized by Frost & Sullivan as China’s leading adult learning platform, has joined forces with China Insights Consultancy to delve into the current market conditions and future potential of China’s silver economy. On June 25th, the company released the inaugural co-branded research on this topic, entitled ‘White Paper on Unveiling Golden Opportunities in China’s Silver Economy, 2023’.

This report leverages the company’s extensive data and statistical analysis to offer crucial insights into the demographic trends, consumption habits, channels, and preferences of China’s elderly population. By conducting comprehensive surveys with 5,710 participants aged 45 and above, the report provides an in-depth examination of the silver economy within a ‘People-Product-Place’ framework, focusing on the key factors and challenges of the silver economy, the present market conditions, and future trends of segmented products and services markets. Specifically, the report presents key findings in these three aspects:

• “People” — The market size of the silver demographic consumption continues to expand, with high quality and high value becoming key drivers.
• “Product” — Huge spending potential from the silver demographic, highlights attractive market opportunities for products and services catering to this demographic.
• “Place” — The potential of the silver demographic on social media continues to be unleashed, with content e-commerce platforms increasingly playing a crucial role.

Access the full White Paper here: https://qr61.cn/oVZJLW/q8otzaZ

The White Paper collated QuantaSing’s rich understanding of the diverse needs of its customer base. The company has consistently driven the enhancement and refinement of interest learning services for middle-aged and elderly individuals by leveraging its extensive market insights and frontline experience. The company has creatively developed course content and service models, utilizing both online and offline methods, to help lifelong learners achieve their goals of self-improvement and life enrichment. High-quality service and operations have further led to sustained growth in user numbers and satisfaction. As of March 31, 2024, QuantaSing’s total number of registered users reached 121 million. In the third quarter of fiscal year 2024, the number of paying users saw a significant year-on-year increase of 48.4%, reaching approximately 500,000.