These are my honest thoughts on Milk Make-up’s viral jelly cheek tints – and how you can buy them

WITH so many new beauty launches dropping every day, it's not often that a product stops me in my tracks.

I’ve had over 500 new beauty product launches on my radar since January, but there's one innovation that has captured everyone's attention.

And it launches in the UK on March 18th.

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Milk Makeup's Cooling Water Jelly Tints are the world's first gelatinous lip and cheek tints.

They've amassed over 36 million views across TikTok - so it's no surprise that they've already sold out twice since launching in the US last month.

The tints have a wobbly, jelly-like consistency and are formulated with aloe vera, vegan collagen and seawater.

They offer a lightweight, stain-like coverage, and won't budge all day long.

There are four shades in the lineup - and I tried them all.

Here's what I thought.

Spritz

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I love subtle, peachy blushers because they're universally flattering and easy to pair with lip and eye products.

So naturally, Spritz was the shade I reached for first.

Swiping the formula on to my cheeks for the first time was a fascinating experience.

I spent a while cooing over its texture - which is identical to a jelly sweet - and its cooling, hydrating feel.

However, I got so distracted that by the time I got around to blending, the formula had dried and was immovable!

So, here's the thing: with these tints, you have to work fast.

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Milk Makeup Cooling Water Jelly Tint in Spritz, £22 from Space NK - COMING SOON

Blending with my fingers didn't quite cut it, as they can't attack a large surface area quickly enough.

So I blended the formula with a dense cheek blush, which worked like a dream.

When applied to my cheeks, Spritz is very subtle, so you'll need a few swipes to dial up the intensity, and it's a similar story when applied to your lips, too.

Splash

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Whilst Spritz was the shade I was most excited to try, Splash was the shade I was most terrified of.

But, actually, I was very impressed.

Unlike Spritz, this shade packs a real punch. When applied to my cheeks, I only needed to dab the tint against my skin to achieve a pigmented flush.

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Milk Makeup Cooling Water Jelly Tint in Splash, £22 from Space NK - COMING SOON

These jelly tints distribute product on to skin in a unique way.

They're filled with an ink-like liquid, which they deposit when pressed against the skin.

Most social media videos have seen fans using these tints on their cheeks.

However, I think the formula is more impressive as a lip tint - and Splash's deep purple hue was especially flattering.

The best bit is that this shade didn’t budge all day - and even survived a sweaty, two-hour dance class.

Burst

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This shade is the fans' favourite - and I can understand why. 

As we speak, I’ve got Burst nestled in my handbag.

The reason? It’s perfect for a quick, on-the-go, back-of-the-cab, make-up touch-up.

It's the perfect balance between a pretty pink and a powerful magenta - meaning building up its intensity is easy.

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Milk Makeup Cooling Water Jelly Tint in Burst, £22 from Space NK - COMING SOON

I took a quick nap while wearing this shade and it didn't budge or stain my pillow.

But while these tints won’t transfer, smudge or sweat off during the day. it also means they can be tricky to remove, so you'll definitely need to double cleanse.

I applied micellar water to the area and followed up with my everyday gel cleanser, which worked a treat.

Chill

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Based on its packaging, I thought this shade would resemble a bold, classic red. However, Chill has a pinker appearance and is nearly identical to Burst. 

It looked surprisingly bold on my cheeks - even after applying just a few swipes.

So I reached for a tinted moisturiser and layered it over the top, which did a great job of muting the colour, without leaving my cheeks looking patchy.

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Milk Makeup Cooling Water Jelly Tint in Chill, £22 from Space NK - COMING SOON

A skin tint, lightweight foundation or concealer would work just as well, too. 

It’s also worth noting that layering these tints over the top of your favourite base product - rather than to bare skin - provides the best results.

Essentially, this gives your skin a bit of 'slip', which primes your skin and creates a better canvas for applying the tint.