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TikTok owner ByteDance launches low-cost Doubao AI models for enterprises, initiating a price war in crowded mainland market
LLMs, which are trained on a vast amount of data, are revolutionising GenAI applications such as chatbots, virtual assistants and advanced content-generating tools like Sora. GenAI are algorithms used to create new content, including audio, code, images, text, simulations and videos.
As of January, the number of government-approved LLMs and related AI applications on the mainland total more than 40. But at present, there are more than 200 China-developed LLMs in the market, which could lead other mainland providers to compete with Baidu in a price war.
ByteDance had tested its Doubao LLM family, previously code-named Skylark, internally and with selected partners for about a year, according to Volcano Engine’s Tan.
Apart from that low-cost LLM initiative, ByteDance also announced on Wednesday other AI-related efforts, including an enterprise version of its Coze platform that enables users to customise chatbots.
The Beijing-based tech unicorn on Wednesday also unveiled an “intelligent device LLM alliance” with smartphone giants Samsung Electronics, Xiaomi and Honor, as well as an “automobile LLM ecosystem alliance” with local carmakers Geely and Great Wall Motor.
The sharpened focus on AI shows ByteDance’s “all in” mentality to compete in this sector, a battle that the company believes it cannot afford to lose, the Post reported in February.
The firm’s Doubao app has amassed more than 26 million monthly active users, Alex Zhu, vice-president of ByteDance’s product and strategy department, said on Wednesday.
ByteDance, however, still has a lot of catching up to do on the mainland’s LLM market segment.
Alibaba last week said its LLM family Tongyi Qianwen, also known as Qwen, has been adopted by more than 90,000 corporate clients in industries ranging from consumer electronics to cars and online games.
More than 2.2 million corporate users also have access to Qwen-powered AI services through DingTalk, Alibaba’s office collaboration platform, the company said.
In the broader global market, the bar for AI models remains high. OpenAI said on Monday it would release a new LLM called GPT-4o that is capable of realistic voice conversation and able to interact across texts and images, its latest move to stay ahead in a race to dominate AI technology.