Shoppers race to M&S as viral conditioner is reduced to 75p – and people reckon they know the reason for the price slash
IT'S the hair conditioner that went viral earlier this year, with fans saying it's even better than salon products.
So with the news that the Marks & Spencer Volumising Conditioner has been reduced from £3 a bottle down to just 75p, shoppers are preparing to race to their local store.
One TikToker took to the social media site to alert others, after spotting the conditioner with a "reduced to clear" sticker on the front.
And in the comments, people said they thought they knew the reason the product had been reduced - insisting it's largely down to the bottle it comes in.
"It’s been discontinued because it’s too hard to get it out of the bottles!!" one wrote.
"It’s being discontinued, that’s why…" another said.
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"Probably changing the packaging as it's sooooo hard to use," a third commented.
"I do love this conditioner!! I’m so glad they are changing the bottle though," someone else wrote.
"It’s like a workout trying to get it out of these ones!!"
"Great price, hope the reduction is because they are changing the bottle!" another sighed.
"Good luck getting it out of the bottle!" someone else joked.
"Shame because it's lovely and creamy - like shampoo."
And the need for a different bottle design was also highlighted in the reviews on Ocado, which is still selling the bottles for £3 each.
"This smell nice, very subtle fragrance," one wrote.
"The conditioner is concentrated so you don;t need heaps and YES, my highlighted hair was bouncy with body and actually really smooth too!
"(But) the plastic is very hard so you cannot squeeze it out but the work around is to keep it upside down on the lid."
"I gave this to my mum as it suited her hair type more than mine," another wrote.
"She used this with the shampoo. She said she loved the smell and her hair looked great - shiny, had more volume than usual and she said the product was easy to rinse.
What are the biggest hair care mistakes?
Anabel Kingsley, Consultant Trichologist and Brand President at Philip Kingsley spoke exclusively to Fabulous.
Not looking after your scalp
Your scalp is an extension of the skin on your forehead and it should be given similar attention and care to the skin on your face. Scalp health is vital to healthy hair growth. Your scalp is your hair’s support system, and a flaky or inflamed scalp can contribute to hair loss and also impact the quality of hairs as they emerge from the follicle. Do cleanse and tone your scalp frequently. Try to leave no more than 2 days between shampoos.
High heat styling
The most common cause of hair damage is high heat styling – either with a blow dryer or straighteners. While it may take a little longer, a low to medium heat setting will give you great styling results, but without dryness, breakage and split ends. You should also always use a heat protective product such as our Daily Damage Defence and don’t hold your dryer right next to your strands.
Not eating well
Even if you’re using the best products in the world, if you aren’t eating well your hair’s condition and rate of growth won’t be at its optimal. Hair is a dispensable tissue as it isn’t needed for physical survival. This means nutrients are first used to keep essential cells functioning, with hair receiving them last.
"However, she struggled to get the product out of the bottle. The bottle is wide and hard to squeeze."
"The product is lovely but the bottle makes it so difficult to get the conditioner out!"
In fact, another person took to one step further and said the bottle design has stopped her from purchasing the product again,
"The bottle is hard and the conditioner isn’t runny and so hair washing becomes a frustrating experience unfortunately," they explained.
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"For this reason I cannot recommend or buy again."
Marks & Spencer has been contacted for comment.