B&M shoppers spot ‘incredibly popular’ cult chocolate bar hitting shelves – and it’s £5 cheaper than Waitrose’s version
SWEET-TOOTHED shoppers have been going crazy for a new luxury flavour.
And you can now pick up a more affordable version of the popular chocolate from your local B&M.
The bargain chain announced the launch of their new Dubai-style chocolate.
In an Instagram video, B&M shared that the highly-anticipated treat will be hitting shelves "soon".
Dubai chocolate contains a filling of the traditional Arab dessert Knafeh and pistachio.
First created in 2021, the flavour has proven popular with UK shoppers, with stores such as M&S, Lidl, Morrisons, and Waitrose jumping on the bandwagon.
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The chocolate has made headlines in the UK in the past few weeks as customers flock to stores to try it.
B&M now have their "own version" of the treat coming out for just £4.99.
Meanwhile, the Lindt Dubai Style Chocolate is currently available for £10 from Waitrose.
The chain previously announced a controversial two-bar limit on customers.
According to a representative of the shop, the 400 gram bar is "perfect for sharing" or enjoying "all to yourself".
They added that the sweet treats are "worth the wait".
The B&M employee caught the highly sought-after chocolate and held it up to the camera.
In the second part of the video, the DUB Dubai Chocolate packet can be seen placed on shelf.
While no official launch date has been announced, it looks like shoppers won't have to wait too long.
Fingers crossed the affordable treat will be hitting shelves in time for Easter.
Other stores are offering own-brand versions, after the TikTok chocolate craze went viral.
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Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
The demand was first sparked by Dubai chocolatier Fix Dessert’s Can’t Get Knafeh of It tablet.
Influencers have taken to TikTok to post their thoughts on the ultra-indulgent bars.
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The treats have also proven popular with ASMR creators due to the satisfying snap they make when broken.
At the time of publication, Fix Dessert has amassed 382,600 TikTok followers, while #dubaichocolate has been included in 328,100 posts on the platform.
