Award-winning face of Sainsbury’s and Morrisons ads dies aged 77 as family share emotional tribute

THE award-winning face of multiple supermarket campaigns has died aged 77.

Bill Legge's family has shared an emotional tribute to the farmer who appeared on the back of Sainsbury's Taste the Difference crisp packets.

He also featured on the Potato Lovers website and as part of Morrisons Cafe adverts.

Bill ran Further Fen Farm in Southery, Norfolk, and innovated harvesting methods, buying one of the first self-propelled drills allowing him to attend thousands of acres of beans, chicory, sugar beet, onions and carrots.

He also founded business A.L. Legge & Son on some old church land.

Bill and wife Judith farmed together, as well as having three children Karen, Peter and Hannah.

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