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Ubisoft Exec Says Gamers Need To Get Comfortable With "Not Owning Your Games" Ubisoft's director of subscriptions says that gamers need to start "feeling comfortable" with not owning the games they're playing. "We looked at the consumer behaviour and how people were interacting with our offer and we saw an opportunity for us to evolve," explains Philippe Tremblay, director of subscriptions at Ubisoft. JOSHUA ROBERTSON PUBLISHED 8 HOURS AGO "WE'RE LETTING YOU AND 5 OTHER FAMILY MEMBERS PLAY EACH OTHER'S GAME LIBRARY, ALL AT THE SAME TIME"
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