Shoppers racing to Primark for LBD that’s perfect for Christmas parties – and it’s a hit with celebs too
A LITTLE Black Dress from Primark is set to be a sell-out this festive season - as shoppers have dubbed it “beyond stunning”.
Influencer Emily Shak posed up in the dress on Instagram, causing a fashion frenzy as shoppers scrambled to their local Primark to get their hands on it.
The showstopper LBD is Primark’s black Rita Ora Backless Maxi Dress - released in collaboration with the Anywhere singer.
It features a high neckline and open back, with a minimalist figure-hugging fit from sizes XS to XL.
Emily, who has 1.7 million followers on Instagram, paired the dress with strappy black heels, gold jewellery, a gold clutch bag and a mesh scrunchy.
Her followers were blown away by the red carpet-ready outfit and couldn’t believe where it was from.
read more on fashion
The frock is priced higher than traditional Primark pricing at £50, but all proceeds from the dress are going to charity Breast Cancer Now.
“Wow…Primark! Looks amazing on you,” one woman commented on Emily’s video.
The British fashion influencer filmed herself slipping into the LBD and accessorising it before a night out.
“No way is this dress from Primark!” another viewer penned.
“You look stunning in it.”
“I can’t believe this is a Primark dress,” a third said.
“You look a million dollars.”
Bosses of the fast fashion brand dubbed backless design “absolutely irresistible”.
“Step into the spotlight with the timeless sensation that graced the red carpet, our black maxi dress,” they said.
“Worn by our Global Brand Ambassador, Rita Ora, the versatility of this dress allows you to take it from a formal affair to the dance floor – it really knows no bounds.
“This elegant piece boasts a racer neck front with a plunge backless design for a touch of drama and glamour, while the maxi length drapes gracefully to elongate the body.
“In classic black, it allows for endless styling possibilities.
“Why not add bold metallic accessories and pair with high heels from the Rita Ora collection to take this look to new heights?”