A FASHION fashion obsessed mum has revealed how she spent over £10,000 kitting out her daughter with a glam collection of designer clothes.
At only three years old, Anaiyah Ameen, is already living a lavish lifestyle with everything from Dior handbags to Burberry dresses.
Her mum, Laurell, 30, says that she’s had to cut back to be able to spend so much on her toddler but says it is well worth it.
She said: “I don’t really get my nails done anymore or my hair extensions, which is a shame but it’s worth it just to see her looking so cute in her outfits.
“Some people online judge me for spending so much because she’s so young but I think every penny is well spent.”
Early start
The mum, from Basildon, Essex, started buying big brands for her baby from just six months old, with her first piece in the collection being a Burberry romper.
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Laurell, who works in admin, told how she has been obsessed with buying nice things for herself since she was 17 and has always wished to be able to do the same with her child.
After seeing how cute Anaiyah looked, Laurell couldn’t stop herself from buying even more expensive dresses and accessories for her little girl.
Over the three years, her collection has continued to grow with hundreds of pieces now hung up in her wardrobe.
Laurell told how she typically sticks to her budget of £500 but if something catches her eye she can’t resist, with her toddler’s most expensive pair of shoes being a pair of Dior trainers that cost £640.
Last month, she spent just over £3,000 on new outfits for Anaiyah in the lead up to her fourth birthday this month.
The toddler wears all the big brands including Gucci t-shirts, Burberry dresses and hair bands, and Louis Vuitton handbags.
Making money
She admitted that she often resells her daughter’s clothes once she has grown out of them in order to get more money to freshen up her wardrobe.
She said: “I will sell her clothes and I will always get at least 70 per cent of my money back because people are after the designer brands because there's a big market for them for children.
Some people online judge me for spending so much because she’s so young but I think every penny is well spent
Laurell Ameen
“People love her on Instagram for her fashion. I get messages asking me when I even sell clothes and stuff.
“So I do get some of my money back. Whereas if I was to buy high street, in one wash it’s ruined or one stain, the stain won't come out.
"It's bad quality, and then you tend to buy more so I prefer spending what I do."
Cutting back
While Laurell used to treat herself, she says buying designer for her own wardrobe is now a thing of the past.
“I used to save up to get nice, expensive bags, and I used to spend on hair and nails and all that, but now I just want to put it into her," she says.
“It just makes me feel happy when I look at her in a nice outfit and when people stop us outside and it's just something that makes me happy.
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“Her Dior shoes are definitely my favourite, she could literally wear jeans and a plain top and they would make such a statement.
“It’s going to be so exciting when she gets older, I can’t wait to take her shopping and I just hope she loves it just as much as I do."
