Southeast Asian real estate firms are seeking to attract South Koreans to buy property, as soaring flat prices in Seoul make premium homes abroad comparatively more affordable, industry officials said on Friday.
PropEasy, a Malaysian developer, recently invited Seoul-based real estate brokers to Kuala Lumpur as part of a promotional campaign for residential projects currently under construction.
“The campaign was organised as a three-night, four-day tour,” an industry official said, noting that this marked the first time South Korean brokers had been invited to participate in a group tour programme.
“Tour schedules are currently being coordinated,” he said.
The outreach reflects a broader shift in strategy, as companies that previously focused on Japanese and American buyers are now expanding their attention to South Koreans.