This Cyber Monday deal takes our TV of the year down to its lowest ever price

Pick up a flagship OLED for less with this outstanding TV deal: the Samsung 55-inch S95F has hit a record-low price of £1,349.10 at Currys (was ~~£1,999~~). To unlock this deal, use code TV10 in the checkout.

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Today's best Samsung S95F Cyber Monday deal

I awarded the Samsung S95F five stars in my review. Its matte, anti-reflection screen is effective at eliminating mirror-like reflections, even in the brightest of rooms such as our TV testing lab. It also delivers high brightness levels for an OLED TV, hitting over 2,000 nits HDR peak brightness and nearly 400 nits fullscreen brightness.

Its colour reproduction is superb, with colours looking vibrant and bold, especially with animation and richly coloured real-world movies. It also demonstrates powerful contrast with deep black levels and punchy highlights. Textures are 3D-like but also natural.

The S95F is also one of 2025's best gaming TVs. It supports 4K 165Hz, VRR (AMD FreeSync and for the first time Nvidia G-Sync included), ALLM and HDR10+ gaming. It delivers a 9.5ms input lag time for razor-sharp performance, even in the most intensive video games.

The S95F is one of this year's best OLED TVs and in our blind four-way OLED showdown, where casual viewers judged four flagship OLEDs, the S95F came out on top.